AI Search Strategist

12 hours, 7 minutes ago
Full-time
Senior
Artificial Intelligence and Machine Learning
Terra

Terra

Terra is a global marketing agency specializing in digital marketing and creative services. With a focus on full-service marketing, thought leadership, paid social, graphic design, UX design, web design, web development, and content marketing, Terra he...

Professional Services

Description

  • Lead end-to-end AEO/GEO strategy for enterprise clients, from discovery and baselining through execution and optimization.
  • Define AEO/GEO success metrics, KPIs, and roadmaps that connect website optimization to business outcomes.
  • Configure and manage AI visibility platforms, including topics, prompts, personas, competitors, engines, markets, knowledge bases, and tracking cadence.
  • Build and maintain audience-led prompt sets based on personas, customer journeys, and demand data.
  • Audit websites for search visibility, crawlability, and AI discoverability, and partner with development and IT teams on technical implementation.
  • Develop prioritized recommendations for technical fixes, owned content, and off-site visibility opportunities.
  • Guide content strategy for generative search, including FAQ hubs, answer-first content structures, question-based headings, and internal linking.
  • Build dashboards and report on organic and AI visibility metrics, including mentions, citations, share of voice, recommendation strength, competitor activity, and AI referral traffic.
  • Research emerging AI tools and search engines, educate internal teams, and help grow Terra's AEO/GEO offering.

Requirements

  • At least 1 year of hands-on AEO/GEO experience, including configuring, operating, and reporting from an AI visibility platform.
  • 5+ years of SEO experience with a record of driving measurable growth through technical, on-page, and content strategies.
  • Experience with AI visibility platforms such as Conductor, Profound, Citable, AirOps, or Semrush.
  • Knowledge of structured data, schema selection, site architecture, and developer-ready implementation recommendations.
  • Ability to translate personas, customer journeys, and marketing-funnel insights into AI-search prompt sets.
  • Understanding of how third-party publishers, review sites, forums, and video influence AI visibility and citations.
  • Experience using GA4 or Adobe Analytics, Google Search Console, and Looker Studio.
  • Experience using AI tools such as Claude for research, briefs, analysis, presentations, or workflow automation.
  • Strong presentation and stakeholder-management skills, including communicating recommendations to senior audiences.
  • Agency experience and experience in regulated industries such as healthcare or pharmaceuticals are preferred.

Benefits

  • Unlimited paid time off, plus 11 observed holidays and 4 annual mental wellness days.
  • 100% company-funded health insurance, with dental and vision options.
  • 401(k) retirement plan.
  • Permanent remote work option.
  • Shortened Fridays, including 3:00 PM summer office closures.
  • Monthly wellness stipend and quarterly employee appreciation gifts.
  • One-time reimbursement for work-from-home equipment.

Interested in this position?

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