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Vice President, Consumer Products & Growth - CouponFollow

47 minutes ago
United States
Full-time
Executive
Growth Marketing Manager
Product Management
Affiliate Marketing Digital Marketing
Apply Now
System1

System1

System1 operates a cutting-edge Responsive Acquisition Marketing Platform that connects high-intent customers with advertisers across various channels and industries, leveraging advanced technology and data science to enhance brand development while pr...

Media
251-1K
Founded 2013
$270M raised
View All Jobs 3

Description

  • Own business plans, operating cadence, revenue, forecasting, KPIs, and resource allocation for the extension and related products.
  • Define growth strategy, market positioning, strategic priorities, and product roadmap direction.
  • Identify and evaluate new business opportunities, including build-versus-partner decisions.
  • Build and scale a high-performing team with effective processes, staffing models, and quality standards.
  • Analyze acquisition, funnel, retention, cashback, and monetization performance and establish reporting frameworks.
  • Lead CPA/CPI partnerships, creator and UGC growth, affiliate networks, merchant relationships, and distribution channels.
  • Design and optimize offers, payout structures, attribution, tracking, and partner performance programs.
  • Ensure compliant tracking, fraud prevention, digital marketing practices, and affiliate network requirements.
  • Manage paid growth budgets, targets, and LTV-based guardrails.
  • Partner with product, engineering, data, legal, partnerships, and leadership to execute the roadmap and align the business.

Requirements

  • 8+ years of relevant experience in consumer products, product growth, product management, general management, or P&L ownership.
  • Demonstrated success scaling performance-based growth programs, including CPA/CPI partnerships, affiliate channels, or pay-for-performance distribution.
  • Proven experience building, launching, and maintaining successful high-scale products.
  • Experience influencing senior stakeholders and partners to drive decisions, execution, and change.
  • Hands-on, action-oriented mindset with the ability to operate as a driver and change agent.
  • Strong business acumen and data analytics proficiency.
  • Bachelor’s degree in business, engineering, marketing, or a related field, or equivalent practical experience.
  • Experience managing mobile app and/or browser extension products preferred.
  • Affiliate marketing, digital partnerships, or shopping and deals experience preferred.
  • Ability to work fully remotely from Connecticut, Georgia, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, or Virginia.

Benefits

  • Base salary of $231,000–$300,000, plus bonus, equity, and benefits.
  • Fully remote work within eligible U.S. states.
  • Generous PTO, 11 company holidays, and open sick time.
  • 100% employer-covered medical, dental, and vision insurance for employees.
  • 401(k) with company match.
  • Health and dependent care flexible spending accounts.
  • Paid professional development and leadership growth opportunities.
  • Virtual company and team-building events.

Interested in this position?

Apply directly on the company website

Apply Now

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