Social Media Manager, D2C

3 hours, 35 minutes ago
Full-time
Senior
Marketing and Growth
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
501-1000
Founded 2015
$324M raised

Description

  • Own end-to-end organic social strategy, including platform vision, audience goals, and content pillars.
  • Lead Headspace’s social voice by writing hooks, captions, scripts, and recurring content series.
  • Translate product features, expert insights, and research into useful, human-centered social content.
  • Lead monthly editorial planning across evergreen series, cultural moments, and cross-functional priorities.
  • Develop social-first concepts, content plans, and measurement for campaigns and brand-partner collaborations.
  • Monitor platform trends, algorithm changes, and cultural moments to guide intentional participation.
  • Develop community-engagement formats and use social listening insights to inform future content.
  • Co-own escalation protocols and safe-messaging standards for sensitive mental-health conversations.
  • Provide final review for content craft, brand voice, and visual consistency.
  • Own quarterly social reporting, partnership benchmarks, and performance recommendations, including organic boosting budget support.

Requirements

  • 7+ years of experience in social media strategy and content.
  • Exceptional copywriting ability and experience writing in an established brand voice.
  • Proven end-to-end ownership of an organic social channel with measurable audience, engagement, or brand impact.
  • Deep fluency in Instagram, TikTok, and Threads, with working knowledge of LinkedIn.
  • Experience with Sprout Social, Meta Business Suite, and AI tools in creative workflows.
  • Experience developing social-first creative ideas aligned to business goals and presenting them to senior stakeholders.
  • Experience leading through influence and guiding peers, freelancers, or internal teams in cross-functional environments.
  • Experience concepting and scripting high-performing, platform-native short-form video.
  • Ability to translate channel data into actionable recommendations and exercise sound editorial judgment on sensitive mental-health topics.
  • Demonstrated daily AI proficiency at minimum Explorer level; consumer health, wellness, tech, digital-product storytelling, creator partnerships, UGC, organic-to-paid, or on-camera experience preferred.

Benefits

  • Total compensation range of $77,000–$121,000 USD, including base, variable compensation, and estimated equity value where applicable.
  • Private company stock options may be included in total compensation.
  • Additional benefits beyond total compensation, with country-specific benefits detailed separately.
  • Compensation may be adjusted based on demonstrated impact after joining.

Interested in this position?

Apply directly on the company website

Apply Now

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