Senior CVM and Marketing Analysis (Banking Industry)

1 day, 4 hours ago
Full-time
Senior
Data Science and Analytics
SSC Egypt

SSC Egypt

SSC Egypt offers a wide range of human resources services and outsourcing solutions, focusing on employee management throughout the entire employment lifecycle, to support businesses in Saudi Arabia and the GCC region.

IT Services
11-50
Founded 2006

Description

  • Design and measure banking marketing campaigns end to end.
  • Develop customer segmentation, cross-sell models, campaign eligibility rules, and uplift analyses.
  • Own CVM use cases including cross-sell, card activation and usage, balance growth, silent attrition, and lifecycle or transaction triggers.
  • Define and measure control groups and campaign incrementality.
  • Apply banking commercial drivers such as product holding, deposit growth, lending propensity, and new-to-bank acquisition.
  • Ensure marketing eligibility processes meet suitability, affordability, credit gating, regulatory, and auditability requirements.
  • Collaborate with Engineering teams to define customer attributes and segments.
  • Use SQL to analyze customer, campaign, and performance data.

Requirements

  • 7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics.
  • Strong experience in customer segmentation, cross-sell modeling, campaign eligibility, uplift, and incrementality measurement.
  • Solid experience in the banking industry.
  • Experience designing and measuring banking marketing campaigns end to end.
  • Understanding of banking commercial drivers, including product holding, cross-sell, deposit and balance growth, lending and card propensity, and new-to-bank acquisition.
  • Strong knowledge of control group design and incrementality measurement.
  • Understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability.
  • SQL knowledge.
  • Islamic Banking experience preferred.
  • Experience with Customer Data Platforms or Campaign Management Platforms preferred.
  • Experience partnering with Engineering teams to define customer attributes and segments preferred.

Interested in this position?

Apply directly on the company website

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