Senior CVM and Marketing Analysis (Banking Industry)

3 weeks, 4 days ago
Full-time
Senior
Data Science and Analytics
SSC Egypt

SSC Egypt

SSC Egypt offers a wide range of human resources services and outsourcing solutions, focusing on employee management throughout the entire employment lifecycle, to support businesses in Saudi Arabia and the GCC region.

IT Services
11-50
Founded 2006

Description

  • Design and measure banking marketing campaigns end to end.
  • Develop customer segmentation, cross-sell models, campaign eligibility rules, and uplift analyses.
  • Own CVM use cases including cross-sell, card activation and usage, balance growth, silent attrition, and lifecycle or transaction triggers.
  • Define and measure control groups and campaign incrementality.
  • Apply banking commercial drivers such as product holding, deposit growth, lending propensity, and new-to-bank acquisition.
  • Ensure marketing eligibility processes meet suitability, affordability, credit gating, regulatory, and auditability requirements.
  • Collaborate with Engineering teams to define customer attributes and segments.
  • Use SQL to analyze customer, campaign, and performance data.

Requirements

  • 7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics.
  • Strong experience in customer segmentation, cross-sell modeling, campaign eligibility, uplift, and incrementality measurement.
  • Solid experience in the banking industry.
  • Experience designing and measuring banking marketing campaigns end to end.
  • Understanding of banking commercial drivers, including product holding, cross-sell, deposit and balance growth, lending and card propensity, and new-to-bank acquisition.
  • Strong knowledge of control group design and incrementality measurement.
  • Understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability.
  • SQL knowledge.
  • Islamic Banking experience preferred.
  • Experience with Customer Data Platforms or Campaign Management Platforms preferred.
  • Experience partnering with Engineering teams to define customer attributes and segments preferred.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Staff Data Analyst

Jamf 1K-5K Internet Software & Services

Jamf is hiring a Staff Data Analyst to lead complex, cross-functional analytics initiatives, establish data standards and governance, and advise executives across the business as the company advances its AI-enabled analytics strategy.

dbt Domo Looker Power BI Snowflake SQL Tableau
11 hours, 54 minutes ago

Data Analyst, Network Analytics

Quest Analytics 251-1K Professional Services

Quest Analytics is seeking a Data Analyst to use large-scale healthcare data to improve provider network intelligence, performance, and accessibility.

Apache Spark Databricks Java Looker Machine Learning Python R Scala SQL
12 hours, 9 minutes ago

Marketing Analytics & Insights Analyst

JeffreyM Consulting 251-1K Professional Services

The client is seeking a remote contract Marketing Analytics & Insights Analyst through April 30, 2027, with potential extension, to turn marketing data into insights that improve growth, pipeline performance, customer engagement, and investment decisions.

SQL Tableau
1 day, 12 hours ago

Senior Marketing Analyst, Data & Analytics

Xometry 251-1K Industrial Conglomerates

Xometry is seeking a Senior Marketing Analyst for Thomasnet.com’s data and analytics team to lead paid marketing measurement, analytics engineering, and executive insights that guide marketing investment, pricing, and revenue growth.

dbt Facebook Ads Google Ads HubSpot Looker Python Salesforce Segment Snowflake SQL Tableau
2 days, 10 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers