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Brand Director, Social Strategy

2 months, 4 weeks ago
United States
Full-time
Lead
Marketing Strategist
Design and User Experience
Copywriting
Apply Now
SoFi

SoFi

SoFi specializes in providing a comprehensive financial platform that empowers individuals to achieve their financial goals through services such as student loan refinancing, debt consolidation, home buying assistance, and investment opportunities, all...

Capital Markets
1K-5K
Founded 2011
$2900M raised
View All Jobs 3

Description

  • Lead and evolve SoFi’s organic social strategy across platforms.
  • Develop social concepts and content systems designed to drive awareness and consideration at scale.
  • Identify emerging trends, formats, creators, and platform opportunities before they peak.
  • Partner with internal creative teams and external partners to bring ideas to life.
  • Build content that spans polished campaigns, reactive moments, educational storytelling, creator-led content, and low-lift native content.
  • Work with the Content team and brand journalists to create and distribute social-first educational content about personal finance.
  • Translate data and platform insights into actionable creative direction.
  • Shape SoFi’s voice, tone, and relevance in culture.
  • Lead real-time social moments, community engagement, and live event amplification.
  • Manage and mentor a small social team while raising the creative and strategic bar.

Requirements

  • 8+ years of experience in social media, creator marketing, or brand strategy.
  • Deep understanding of platform behavior and internet culture.
  • Proven experience building social strategies that drive measurable brand impact.
  • Strong instincts across creative, copy, video, trends, and storytelling.
  • Ability to use AI to accelerate ideation, content development, audience insights, testing, and execution.
  • Ability to move seamlessly between strategy and execution.
  • Experience operating in fast-paced, highly collaborative environments.
  • Strong analytical mindset and comfort using performance data to guide decisions.
  • Excellent communication and presentation skills.
  • High standards, strong taste, and a bias toward action.
  • Experience in fintech, sports, media, or culturally relevant brands is preferred.
  • Experience activating around sports, live events, or creator partnerships is preferred.
  • Hands-on content development and platform publishing experience is preferred.

Benefits

  • Base pay range is provided for the role, with final offer based on experience, skills, and location.
  • Access to SoFi’s comprehensive and competitive benefits package.
  • Equal employment opportunity for all employees and applicants.
  • Reasonable accommodations available for candidates with physical or mental disabilities.
  • Consideration for qualified applicants with arrest and conviction records under the San Francisco Fair Chance Ordinance.
  • Remote work is not currently accommodated from Hawaii or Alaska due to insurance coverage issues.

Interested in this position?

Apply directly on the company website

Apply Now

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