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Senior Product Marketing Manager (Market Intelligence) - Remote US

2 weeks, 2 days ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
Smile Digital Health

Smile Digital Health

Smile Digital Health provides cutting-edge HL7 FHIR-based clinical data repository solutions for healthcare organizations, enabling rapid digital transformation and connectivity with features like multiple FHIR versions and full text indexing.

IT Services
251-1K
Founded 2016
$20M raised
View All Jobs 17

Description

  • Design and run a structured Voice of the Customer program across payer, provider, and government/public health segments.
  • Conduct 1:1 qualitative interviews, field conversations, and listening sessions with customers, prospects, and industry stakeholders.
  • Broker and maintain a feedback loop between market conversations and internal Marketing and Product teams.
  • Produce semi-annual market intelligence reports highlighting trends, white space, competitive signals, and emerging opportunities.
  • Own and maintain source-of-truth documents for market segments, competitive landscape, and customer insights.
  • Define and maintain user and buyer personas across Smile's core market segments.
  • Translate qualitative market insights into business cases, opportunity assessments, and strategic recommendations.
  • Partner with the product team to ensure roadmap conversations are grounded in market evidence.
  • Identify emerging regulatory requirements, international market signals, and niche clinical data needs that could represent growth opportunities.
  • Use AI tooling within Smile's Claude Enterprise environment to accelerate synthesis, formatting, and distribution of market intelligence.

Requirements

  • 8+ years of experience in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain.
  • Post-secondary education in Marketing, Business, or a related field, and/or equivalent work experience.
  • Demonstrated experience designing or formalizing a Voice of the Customer or market research program.
  • Track record of translating qualitative market insight into business cases, personas, or strategic recommendations.
  • Familiarity with the health data and interoperability landscape, including payer, provider, and government/public health segments.
  • Working knowledge of health data standards such as HL7 FHIR is a meaningful advantage.
  • Intellectual curiosity about health data standards and interoperability topics is a baseline requirement.
  • Ability to hold credible conversations with clinical, technical, and commercial stakeholders and adapt language appropriately.
  • Strong field-research capability, including comfort initiating and sustaining 1:1 conversations with senior external stakeholders.

Benefits

  • Remote work environment.
  • Flexible time away policy, including PTO, personal days, and sick days.
  • Competitive salary with health/medical benefits.
  • RRSP/TFSA/401K employee contribution.
  • Life and disability coverage.
  • Employee Assistance Program.
  • FHIR Study Program and Skillsoft learning.
  • Salary range of $120,000 to $140,000 per year.

Interested in this position?

Apply directly on the company website

Apply Now

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