Social Media Marketing Manager - Investor-Focused Real Estate

2 hours, 15 minutes ago
Contract
Junior
Marketing and Growth
Scale Virtually

Scale Virtually

Scale Virtually specializes in providing real estate virtual assistant services by sourcing and integrating skilled talent into businesses, while also offering expert consultation to develop customized processes and training for seamless team building ...

Professional Services
51-250

Description

  • Manage daily engagement across Instagram, Facebook, YouTube, LinkedIn, Reddit, and Yelp, including comments, direct messages, and messages.
  • Create, edit, schedule, and publish weekly social content that highlights market insights, portfolio performance, and client success stories.
  • Produce at least two Instagram Stories or Reels per week designed to attract investors.
  • Edit YouTube property tours and construction update content to align with investor-focused messaging.
  • Moderate and grow the r/NJRealEstateInvestors subreddit by curating relevant posts and fostering discussion.
  • Run paid and organic campaigns targeting accredited investors, 1031-exchange buyers, and high-net-worth individuals.
  • Request and manage Google and Yelp reviews to maintain a strong online reputation, including handling negative or complex reviews.
  • Generate monthly analytics reports on impressions, engagement, lead generation, and deal outcomes.
  • Test creative and messaging variations and use performance data to recommend campaign and content improvements.
  • Prepare monthly postcard mailers and support other marketing outreach efforts.

Requirements

  • 2+ years of social media management experience for real estate, finance, or B2C brands.
  • Proven ability to turn social engagement into leads independently.
  • Experience with Canva, Adobe Suite (Photoshop and Premiere), CapCut, and Meta/Google Ads Manager.
  • Ability to craft 60-second Reels that turn property visuals into investor-focused narratives.
  • Strong data-driven mindset with the ability to analyze and explain engagement metrics.
  • Solid understanding of real estate investment principles such as cap rates, cash-on-cash returns, and 1031 exchanges, or the ability to learn quickly.
  • Ownership mindset with the ability to treat each lead and content asset as directly tied to business outcomes.
  • Comfort working full-time in a fully remote, async environment with frequent independent decision-making.
  • Comfortable communicating on video calls.
  • Applications with an introduction video attached will be prioritized.

Benefits

  • Paid Time Off (PTO).
  • HMO coverage.
  • Fully remote work arrangement.

Interested in this position?

Apply directly on the company website

Apply Now

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