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Senior SEO Strategist

22 hours, 1 minute ago
United States
Full-time
Senior
SEO Specialist
Marketing and Growth
Google Analytics Keyword Research SEMrush SEO
Apply Now
RYNO Strategic Solutions

RYNO Strategic Solutions

RYNO Strategic Solutions is a leading digital marketing agency specializing in providing tailored strategies for home services businesses. With expertise in SEO, PPC, social media, and more, they help businesses in HVAC, plumbing, electrical, and roofi...

Professional Services
51-250
Founded 2007
View All Jobs 5

Description

  • Own strategy and execution for larger, more complex SEO accounts to improve visibility, organic traffic, qualified leads, engagement, and conversion rates.
  • Develop and lead monthly strategic plans while coordinating work across Client Success, Content, Web Development, Paid Media, and other internal teams.
  • Serve as the strategic lead for high-MRR and multi-location accounts, ensuring strong site structure, service page optimization, and local SEO alignment.
  • Communicate performance insights, progress updates, and technical recommendations clearly and proactively to the Client Success team.
  • Identify and resolve advanced technical SEO issues such as crawl errors, Core Web Vitals, indexing problems, redirects, migrations, schema, and site architecture.
  • Monitor search industry trends, including algorithm updates, AI-driven search changes, and local SEO signal shifts, and adjust strategies accordingly.
  • Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency.
  • Develop high-intent keyword strategies focused on revenue-driving services such as install, replacement, and emergency work.
  • Mentor organic team members and help strengthen technical skillsets, strategic thinking, and problem-solving capabilities.
  • Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations.

Requirements

  • 3-6 years of hands-on experience in SEO strategy and execution.
  • Experience managing complex, multi-location, or enterprise-level SEO campaigns.
  • Strong technical SEO background including site audits, migrations, schema, and performance optimization.
  • Proven ability to develop and execute strategies that drive measurable lead generation growth.
  • Exemplary organization and time management skills with the ability to manage multiple high-priority accounts or several projects simultaneously.
  • Strong attention to detail in technical accuracy, content quality, and data analysis.
  • Ability to analyze performance data and translate insights into actionable strategy.
  • Strong work ethic with a proactive, solution-oriented mindset and a "do whatever it takes" attitude.
  • Experience in the home services industry, such as HVAC, plumbing, roofing, or electrical, is a plus.
  • Familiarity with tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, and SEMrush is expected or highly relevant.

Benefits

  • Remote-first culture with flexible work options.
  • Quarterly performance-based bonus potential.
  • Medical, dental, vision, and life insurance.
  • 401(k) matching.
  • 6 weeks of paid parental leave for new parents.
  • $2,000 annual tuition reimbursement for continued education.
  • Annual wellness stipend to support health and fitness.
  • Monthly data stipend for the remote work environment.
  • Paid vacation and sick time off, plus 11 paid holidays.
  • Paid days for a Cause, paid birthday holiday, EAP support, leadership and career advancement opportunities, anniversary rewards, and team merch.

Interested in this position?

Apply directly on the company website

Apply Now

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