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Senior International Marketing Manager

1 hour, 29 minutes ago
United States, Canada
Full-time
Senior
Marketing Manager
Sales and Business Development
Content Marketing
Apply Now
roo.vet

roo.vet

Roo.vet is a pioneering veterinary relief platform that unites freelance vets and techs with hospitals, enabling financial freedom and work-life balance. Transforming the animal healthcare workplace by empowering skilled professionals nationwide.

Health Care Providers & Services
11-50
View All Jobs 9

Description

  • Own international marketing strategy, acquisition goals, and brand presence across both sides of the marketplace.
  • Lead go-to-market and engagement plans, including audience insights, positioning, channels, budgets, timelines, and measurement.
  • Build a repeatable international launch playbook and prepare new country launches.
  • Define market-specific positioning, messaging, proof points, customer stories, and narrative frameworks.
  • Own acquisition strategy and budgets across paid, organic, referral, and partner channels.
  • Partner with sales, account management, lifecycle, brand, partnerships, events, and product marketing teams.
  • Develop referral and ambassador programs and build relationships with local partners, opinion leaders, and industry associations.
  • Guide local PR, earned media, conferences, trade shows, continuing education events, and community initiatives.
  • Ensure campaigns comply with local marketing, privacy, and anti-spam regulations.
  • Set metrics, track funnel and channel performance, optimize investment, and report insights to leadership.

Requirements

  • Deep experience in multi-channel marketing strategy, including launching a brand or product in a new market or country.
  • Experience owning positioning and messaging for professional audiences and developing credibility-building proof points.
  • Experience managing acquisition budgets, measurement, and data-informed investment decisions.
  • Ability to lead cross-functional initiatives and influence teams without direct management authority.
  • Comfort operating in ambiguity while moving between strategic planning and hands-on execution.
  • Understanding of marketing and privacy regulations across countries, ideally including Canada.
  • Thoughtful understanding of where AI and emerging tools can improve marketing work.
  • Experience in veterinary medicine, healthcare, marketplaces, labor platforms, or international expansion is preferred.
  • Alignment with Roo’s values: urgency, measurable impact, customer focus, understanding, and enjoyment of the work.

Benefits

  • Salary range of $120,000–$220,000 USD depending on geographic tier, skills, experience, and location.
  • Remote-first work environment; hybrid role for employees based in San Francisco.
  • Home office, continuing education, and monthly wellness stipends.
  • Comprehensive health benefits, including a company-covered base medical plan and optional premium plans.
  • 401(k) and unlimited paid time off.
  • Paid maternity, paternity, and reproductive care leave.
  • Domestic travel opportunities, including regional team-building events.
  • Birthday and work anniversary gifts.

Interested in this position?

Apply directly on the company website

Apply Now

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