Sr. Salesforce Marketing Cloud (Techno Functional/ExactTarget) - Octopus by RTG

2 hours, 40 minutes ago
Senior
Software Development
Robusta Technology Group

Robusta Technology Group

Robusta Technology Group (RTG) is a leading full-service tech agency specializing in digital transformation, E-commerce, web design, and VR/AR. They empower businesses in Saudi Arabia, Egypt, and the region with innovative solutions and industry-shapin...

Professional Services
51-250
Founded 2007

Description

  • Gather and analyze business requirements for marketing automation and customer engagement initiatives.
  • Translate business needs into scalable Salesforce Marketing Cloud solutions.
  • Lead campaign planning, customer journey design, segmentation, and personalization strategies.
  • Collaborate with marketing, CRM, analytics, and business teams to improve customer communications.
  • Configure and manage Salesforce Marketing Cloud and ExactTarget modules such as Email Studio, Automation Studio, Journey Builder, Contact Builder, Mobile Studio, and Triggered Sends.
  • Develop dynamic and personalized communications using AMPscript, SSJS, HTML/CSS, and SQL.
  • Build and maintain automations, triggered campaigns, data extensions, and reusable templates.
  • Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications.
  • Manage subscriber data, segmentation logic, suppression lists, and audience targeting.
  • Execute, monitor, and optimize email and multi-channel marketing campaigns, including QA testing, A/B testing, and performance analysis.
  • Support user training, documentation, platform best practices, and governance standards.
  • Serve as the bridge between technical and business teams, mentor junior team members, and participate in architecture discussions.

Requirements

  • Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.
  • 5+ years of hands-on experience with Salesforce Marketing Cloud / ExactTarget.
  • Strong techno-functional expertise in marketing automation platforms.
  • Proven experience with Journey Builder, Automation Studio, Contact Builder, and Email Studio.
  • Strong SQL and AMPscript skills.
  • Experience with API integrations.
  • Experience with Salesforce CRM integrations and customer data management.
  • Strong understanding of customer lifecycle marketing and campaign execution.
  • Excellent problem-solving and stakeholder communication skills.

Interested in this position?

Apply directly on the company website

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