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Salesforce Marketing Cloud Senior Executive - Octopus by RTG

4 hours, 10 minutes ago
Egypt, Jordan, India
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
CRM CSS Digital Marketing HTML SQL
Apply Now
Robusta Technology Group

Robusta Technology Group

Robusta Technology Group (RTG) is a leading full-service tech agency specializing in digital transformation, E-commerce, web design, and VR/AR. They empower businesses in Saudi Arabia, Egypt, and the region with innovative solutions and industry-shapin...

Professional Services
51-250
Founded 2007
View All Jobs 5

Description

  • Build, execute, and optimize CRM campaigns across email, SMS, push notifications, and other channels.
  • Configure and manage customer journeys using Journey Builder to support lifecycle and loyalty programs.
  • Develop campaign assets using Content Builder and ensure accurate deployment against campaign briefs and timelines.
  • Set up and maintain automations, triggers, and workflows in Automation Studio and related tools for ongoing lifecycle campaigns.
  • Create and manage customer segments and data extensions for targeted campaigns, including running SQL-based segmentation.
  • Execute A/B tests and analyze results to optimize messaging, timing, and audience targeting.
  • Track campaign KPIs (open rates, CTRs, conversions, revenue impact) and support post-campaign analysis and reporting with actionable recommendations.
  • Collaborate with Marketing, Creative, Analytics, IT, and data teams to ensure data availability, campaign alignment, and smooth delivery; support the manager in campaign planning and execution.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field.
  • 5+ years of experience in CRM, digital marketing, or marketing automation.
  • Hands-on experience with Salesforce Marketing Cloud (essential).
  • Strong working knowledge of SQL and experience with data segmentation and data extensions.
  • Basic knowledge of HTML, CSS, and email development.
  • Experience with marketing automation tools and setting up triggers/workflows (Automation Studio, Email Studio, Mobile Connect, Audience Builder).
  • Proven ability to manage multiple campaigns simultaneously with strong execution and attention to detail.
  • Analytical and problem-solving skills with experience tracking campaign performance and deriving insights.
  • Good communication and teamwork skills; ability to coordinate with cross-functional teams.

Interested in this position?

Apply directly on the company website

Apply Now

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