Salesforce Marketing Cloud Senior Executive - Octopus by RTG

4 hours, 10 minutes ago
Full-time
Senior
Data Science and Analytics
Robusta Technology Group

Robusta Technology Group

Robusta Technology Group (RTG) is a leading full-service tech agency specializing in digital transformation, E-commerce, web design, and VR/AR. They empower businesses in Saudi Arabia, Egypt, and the region with innovative solutions and industry-shapin...

Professional Services
51-250
Founded 2007

Description

  • Build, execute, and optimize CRM campaigns across email, SMS, push notifications, and other channels.
  • Configure and manage customer journeys using Journey Builder to support lifecycle and loyalty programs.
  • Develop campaign assets using Content Builder and ensure accurate deployment against campaign briefs and timelines.
  • Set up and maintain automations, triggers, and workflows in Automation Studio and related tools for ongoing lifecycle campaigns.
  • Create and manage customer segments and data extensions for targeted campaigns, including running SQL-based segmentation.
  • Execute A/B tests and analyze results to optimize messaging, timing, and audience targeting.
  • Track campaign KPIs (open rates, CTRs, conversions, revenue impact) and support post-campaign analysis and reporting with actionable recommendations.
  • Collaborate with Marketing, Creative, Analytics, IT, and data teams to ensure data availability, campaign alignment, and smooth delivery; support the manager in campaign planning and execution.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field.
  • 5+ years of experience in CRM, digital marketing, or marketing automation.
  • Hands-on experience with Salesforce Marketing Cloud (essential).
  • Strong working knowledge of SQL and experience with data segmentation and data extensions.
  • Basic knowledge of HTML, CSS, and email development.
  • Experience with marketing automation tools and setting up triggers/workflows (Automation Studio, Email Studio, Mobile Connect, Audience Builder).
  • Proven ability to manage multiple campaigns simultaneously with strong execution and attention to detail.
  • Analytical and problem-solving skills with experience tracking campaign performance and deriving insights.
  • Good communication and teamwork skills; ability to coordinate with cross-functional teams.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

CRM Developer

Massive Rocket 51-250 Media

Massive Rocket is hiring a CRM Developer (Braze) to support a major insurance platform merger by rebuilding and optimizing CRM email templates and reusable messaging components to deliver a scalable, maintainable Braze framework.

CSS HTML Snowflake
6 hours, 10 minutes ago

Klaviyo Email Marketing Specialist

lago Professional Services

Klaviyo Email Marketing Specialist at Lago supporting a global marketing team to build, schedule, and optimize weekly email campaigns that drive engagement and align with brand and marketing goals.

Asana CSS Email Marketing Figma HTML
6 hours, 10 minutes ago

GTM Engineer

Aspire Software 251-1K Internet Software & Services

GTM Engineer at Manos Software Group (part of Valsoft) responsible for building and operating the technical foundation of the company's revenue engine to enable scalable pipeline generation, lifecycle management, and revenue intelligence.

HubSpot Salesforce SQL
6 hours, 10 minutes ago

Braze Marketing Consultant

Zinovo 11-50 Internet Software & Services

Braze Marketing Consultant at Zinovo on the LATAM team, responsible for designing and implementing Braze-based marketing automation and omnichannel customer engagement solutions and leading delivery for client campaigns and integrations.

CSS HTML JavaScript REST API
1 day, 5 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers