Performance Art Director

4 months, 3 weeks ago
Freelance
Lead
Design and User Experience
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-250
Founded 2016

Description

  • Present and communicate creative concepts to clients and stakeholders, including the rationale and performance strategy behind them.
  • Collaborate with client stakeholders to gather feedback and refine creative direction.
  • Concept and develop performance-driven creative across paid channels such as Meta, TikTok, YouTube, and display.
  • Lead the creation of ad assets including static, video, and motion content.
  • Work with growth, paid media, and copy teams to align on strategy and messaging.
  • Develop creative testing frameworks and iterate based on performance data.
  • Analyze creative performance and optimize campaigns based on insights.
  • Guide visual direction, storytelling, and brand consistency across campaigns.
  • Partner with designers, editors, and creators to bring concepts to life.
  • Stay current on creative trends, platform best practices, and emerging formats.

Requirements

  • Ability to confidently present and pitch creative work to clients and stakeholders.
  • Strong communication skills with experience incorporating client feedback into creative execution.
  • Strong portfolio of performance-driven creative work across digital channels.
  • Experience leading creative strategy for paid acquisition campaigns.
  • Ability to balance brand storytelling with performance optimization.
  • Experience working closely with growth and paid media teams.
  • Understanding of platform-specific creative best practices for Meta, TikTok, YouTube, and similar channels.
  • Strong visual design and art direction skills.
  • Ability to iterate quickly and test multiple creative variations.
  • Comfort working across different industries and brand styles.
  • Experience with UGC and creator-led content, preferred.
  • Familiarity with video editing and motion design tools, preferred.
  • Experience in high-growth startup environments, preferred.
  • Experience supporting both strategic planning and hands-on execution, preferred.

Benefits

  • Freelance contract engagements typically ranging from 10–40 hours per week.
  • Opportunity to work with a diverse client base across industries.
  • Remote work flexibility.
  • Role based in Austin, TX with creative/remote arrangement.

Interested in this position?

Apply directly on the company website

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