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Paid Search Marketing Consultant (Fintech)

5 days, 12 hours ago
United States
Freelance
Senior
Paid Media Specialist
Marketing and Growth
Google Ads Google Tag Manager Looker Mode SQL Tableau
Apply Now
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-200
Founded 2016
View All Jobs 23

Description

  • Own daily strategy and execution for non-branded paid search campaigns across Google Ads and Bing.
  • Drive efficient growth against cost-per-acquisition or cost-per-funded-account targets.
  • Optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene.
  • Design and run incrementality tests using geo-based experiments and holdout methodologies.
  • Partner with data science and analytics teams on advanced measurement and attribution.
  • Build, test, validate, and scale new channels or campaign types over 6- to 12-week horizons.
  • Set success criteria for new initiatives and manage them end to end.
  • Manage six-figure monthly budgets with disciplined pacing and forecasting.
  • Translate performance data into actionable recommendations for senior stakeholders.
  • Coordinate strategy and pacing with paid social, programmatic, lifecycle, compliance, and legal partners.

Requirements

  • Senior manager-level or higher hands-on paid search experience.
  • Fintech experience required; exceptional candidates may have equivalent experience in regulated financial services such as lending, banking, credit, or insurance.
  • Experience managing mid-six-figure monthly paid search budgets in mid-market or enterprise environments.
  • Proven ability to launch channels from zero to one with rigorous testing and validation frameworks.
  • Experience partnering with data science on incrementality studies, including geo-experiments.
  • Ability to independently own a channel in a fast-moving organization.
  • Strong analytical skills and ability to turn performance data into recommendations for senior stakeholders.
  • Experience in considered-purchase, high-value consumer categories with conversion events occurring well after the click.
  • Proficiency with Google Ads, Microsoft Advertising (Bing), Performance Max, and Shopping where relevant.
  • Experience with tools such as Skai, Marin, Haus, Measured, GA4, Looker, Tableau, Mode, SQL, Google Tag Manager, and conversion tracking.

Benefits

  • Freelance contract projects typically ranging from 10 to 40 hours per week, based on client needs and scope.
  • Flexible work through Right Side Up’s talent collective.
  • Opportunities to work with innovative early-stage, high-growth, and enterprise brands.

Interested in this position?

Apply directly on the company website

Apply Now

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