Marketing Analytics Consultant

4 months ago
Contract
Mid Level
Data Science and Analytics
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-250
Founded 2016

Description

  • Design and implement marketing analytics frameworks to measure performance across channels.
  • Set up and manage tracking systems using tools such as GA4, AppsFlyer, Segment, and Mixpanel.
  • Build and maintain dashboards and reporting to monitor KPIs and campaign performance.
  • Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities.
  • Develop and refine attribution models to understand channel impact.
  • Support media mix modeling and other advanced measurement approaches.
  • Partner with marketing, product, and data teams to ensure data accuracy and alignment.
  • Translate data into clear recommendations for stakeholders.

Requirements

  • Strong foundation in marketing analytics and performance measurement.
  • Experience with analytics and attribution tools such as GA4, AppsFlyer, Mixpanel, Amplitude, and Segment.
  • Experience building dashboards using Looker, Tableau, or similar tools.
  • Familiarity with attribution methodologies including multi-touch attribution, incrementality testing, and MMM.
  • Ability to synthesize large datasets into actionable insights.
  • Strong communication skills with the ability to present findings clearly to stakeholders.
  • Comfort working across multiple channels and marketing functions.
  • Experience with SQL or data modeling (nice to have).
  • Familiarity with data warehouses such as BigQuery or Snowflake (nice to have).
  • Experience in high-growth startup environments (nice to have).

Benefits

  • Freelance contract engagements typically ranging from 10–40 hours per week.
  • Opportunity to work with a range of clients across industries.
  • Remote or general location flexibility, with the role listed as Austin, TX / Remote.

Interested in this position?

Apply directly on the company website

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