Marketing Analytics Consultant

5 days, 12 hours ago
Freelance
Mid Level
Data Science and Analytics
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-200
Founded 2016

Description

  • Design and implement marketing analytics frameworks to measure cross-channel performance.
  • Set up and manage tracking systems using tools such as GA4, AppsFlyer, Segment, and Mixpanel.
  • Build and maintain dashboards and reports for KPIs and campaign performance.
  • Analyze paid, organic, lifecycle, and product data to identify opportunities.
  • Develop and refine attribution models to assess channel impact.
  • Support media mix modeling and other advanced measurement approaches.
  • Partner with marketing, product, and data teams to ensure data accuracy and alignment.
  • Translate analysis into clear recommendations for stakeholders.

Requirements

  • Strong foundation in marketing analytics and performance measurement.
  • Experience with analytics and attribution tools, including GA4, AppsFlyer, Mixpanel, Amplitude, or Segment.
  • Experience building dashboards in Looker, Tableau, or similar tools.
  • Familiarity with multi-touch attribution, incrementality testing, and media mix modeling.
  • Ability to synthesize large datasets into actionable insights.
  • Strong stakeholder communication and presentation skills.
  • Comfort working across multiple marketing channels and functions.
  • Experience with SQL or data modeling (preferred).
  • Familiarity with data warehouses such as BigQuery or Snowflake (preferred).
  • Experience in high-growth startup environments (preferred).

Benefits

  • Freelance contract engagements typically ranging from 10–40 hours per week.
  • Opportunity to support a range of clients across industries through Right Side Up's talent collective.

Interested in this position?

Apply directly on the company website

Apply Now

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