Technical Lead, DV360 Programmatic Platform Strategy

18 hours, 29 minutes ago
Full-time
Senior
Software Development
Revive

Revive

Revive Media Inc. is an advertising services company based in Playa del Rey, California, founded in 2019. The company specializes in AI-powered ad enablement and programmatic ad buying, particularly on Amazon's Demand-Side Platform (DSP). Revive serves as a multi-channel media and technology partner for advertisers, agencies, and media companies, optimizing their planning, execution, and reporting through its AI-assisted platform called Convoy. Revive has experienced significant growth, achieving a 122.2% growth rate from 2022 to 2024 and ranking among the fastest-growing companies in Los Angeles County. The company emphasizes innovation and efficiency in programmatic advertising, with a focus on audience targeting, seamless cross-channel execution, and real-time analytics. Revive targets brands, advertisers, agencies, and media companies, helping them streamline their advertising efforts and achieve precise local targeting. With over 120 partners and thousands of monthly campaigns, Revive is committed to delivering effective advertising solutions.

marketing & advertising
51-200
Founded 2019

Description

  • Develop tiered DV360 service packages that align with client needs and the broader solutions architecture.
  • Create a DV360-specific ad policy and category framework for regulated or nuanced categories.
  • Define clear value propositions for DV360 across omnichannel and programmatic offerings.
  • Build sales enablement materials such as playbooks, pitch decks, case studies, and training resources.
  • Establish standards for ad tag implementation, reporting infrastructure, and measurement frameworks.
  • Define packaging and pricing for DV360 services, including standalone, bundled, and embedded offerings.
  • Develop best practices and integration strategies with complementary platforms such as Google Analytics, Campaign Manager 360, and Search Ads 360.
  • Partner with sales, client services, product, and technical teams to apply DV360 consistently across client engagements.
  • Stay current on DV360 updates, programmatic trends, and policy changes and translate them into internal guidance.
  • Support account teams with strategic opportunities, scoping, and RFP responses for multi-platform client solutions.

Requirements

  • 5+ years of experience with DV360, including platform strategy; campaign management experience is a bonus.
  • Deep understanding of programmatic advertising, audience strategies, and measurement frameworks.
  • Knowledge of ad platform policies and restrictions, particularly for sensitive or regulated categories.
  • Experience with other DSP platforms and cross-platform strategy development.
  • Experience developing go-to-market strategies, service offerings, or product positioning.
  • Strong communication skills with the ability to translate technical concepts for non-technical audiences.
  • Track record of enablement through training teams, creating documentation, and building repeatable processes.
  • Experience with ad tags, trafficking, and cross-platform reporting.
  • Google Marketing Platform certifications, including DV360 and Campaign Manager, are preferred.

Benefits

  • Fully remote work environment.
  • Medical, vision, and dental coverage with employee premiums covered at 100% and dependent coverage at 50%.
  • Health and Dependent Daycare FSA options.
  • Free One Medical and virtual health memberships.
  • Generous monthly remote-working stipends.
  • Flexible PTO with a take-what-you-need approach.
  • Supportive parental leave policy.
  • 401(k) options, plus company-paid and supplemental life insurance and voluntary short-term and long-term disability.
  • Monthly free day to use as you’d like.
  • Coffee or tea subscription.
  • Expected annual base pay of $155,000-$170,000, with total compensation potentially including equity and variable pay.

Interested in this position?

Apply directly on the company website

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