Paid Search Specialist

5 hours, 24 minutes ago
Full-time
Senior
Marketing and Growth
Releaf

Releaf

Releaf is the UK's premier private medical cannabis clinic offering a comprehensive range of services including consultations, prescriptions, medical cannabis products, and a cannabis card. Their Releaf+ subscription streamlines the process for patient...

Health Care Providers & Services
Founded 2022

Description

  • Manage Google Ads and Microsoft Advertising accounts, including campaign structure, keywords, bids, budgets, negatives, audiences, and ad copy.
  • Manage significant monthly media spend against CPA and volume targets, including forecasting and in-month adjustments.
  • Build and optimise Search and Performance Max campaigns.
  • Run ongoing tests across ad copy, landing pages, bidding strategies, match types, audiences, and creative.
  • Conduct search query analysis, competitor monitoring, and market and keyword expansion.
  • Ensure ads, extensions, and landing pages comply with sector-specific advertising regulations; manage appeals and disapprovals.
  • Use GA4 to analyse acquisition, conversion, and revenue performance and turn findings into business decisions.
  • Configure and maintain GA4 conversion tracking, events, audiences, and custom reports with Google Tag Manager.
  • Own weekly, monthly, and ad hoc paid search reporting, reconciling platform, GA4, and internal data.
  • Maintain Data Studio reporting and provide insights for landing pages, offers, and creative improvements.

Requirements

  • Hands-on paid search experience across both Google Ads and Microsoft Advertising.
  • Demonstrated experience managing significant paid search budgets with direct performance accountability.
  • Strong working knowledge of GA4, including reporting, event and conversion configuration, audience building, and analysis.
  • Strong numerical and spreadsheet skills, including scenario modelling, forecasting, and anomaly detection.
  • Ability to work independently, prioritise effectively, and take ownership of a hands-on role.
  • Agency experience or in-house experience in a tightly regulated industry such as healthcare, pharma, financial services, gambling, or legal services (preferred).
  • Working knowledge of German for German-language campaigns (preferred).
  • Experience with Google Tag Manager, Data Studio, server-side tracking, or consent-mode setups (preferred).
  • Experience with paid social, programmatic, or other performance marketing channels (preferred).
  • Google Ads and GA4 certifications (preferred).

Benefits

  • Inclusive workplace committed to diversity and equal opportunity.
  • Reasonable adjustments available throughout the recruitment process.
  • Employment with a certified B Corp and socially and environmentally responsible organisation.

Interested in this position?

Apply directly on the company website

Apply Now

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