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Global Paid Media Manager

3 hours, 29 minutes ago
Mexico, Brazil, Peru, Colombia
Mid Level
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics SQL Tableau
Apply Now
Goodway Group

Goodway Group

Goodway Group is a leading independent digital media partner specializing in programmatic advertising, delivering authentic results tailored to clients' needs with a focus on honesty and efficiency.

Media
251-1K
Founded 1929
View All Jobs

Description

  • Plan and manage social programmatic campaigns across DSPs and platforms including Meta, TikTok, LinkedIn, Pinterest, and Snapchat.
  • Develop campaign structures, audience strategies, investment plans, bidding approaches, placement strategies, and testing frameworks.
  • Monitor KPIs including reach, frequency, CTR, conversion rate, CPL, CPA, CAC, and ROAS, and optimize performance accordingly.
  • Oversee campaign setup, trafficking, QA, troubleshooting, reporting, forecasting, billing, brand safety, fraud prevention, viewability, and tracking accuracy.
  • Create activation plans aligned with client business goals, customer journeys, audience insights, and media objectives.
  • Present campaign performance, analysis, insights, and recommendations to clients and internal stakeholders.
  • Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams.
  • Support account audits, identify growth opportunities, and test new buying strategies and platform capabilities.
  • Mentor junior team members and contribute to activation standards, processes, best practices, and team learning.
  • Stay current on platform changes, privacy developments, measurement, inventory quality, emerging technologies, and industry trends.

Requirements

  • Three to five years of experience in social media activation, programmatic media, performance marketing, or a related field.
  • Hands-on experience planning, activating, optimizing, and reporting on paid social or social programmatic campaigns.
  • Experience supporting commerce, retail media, direct-response, or growth-focused clients.
  • Experience with one or more DSPs and social advertising platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, or X.
  • Strong knowledge of audience strategy, campaign structure, bidding, budget allocation, inventory selection, forecasting, testing, optimization, reporting, troubleshooting, and billing.
  • Knowledge of pixels, conversion tracking, attribution, brand safety, fraud prevention, viewability, and data-quality standards.
  • Experience with Google Analytics, Looker Studio, Tableau, Skai, or similar analytics platforms; SQL experience is a plus.
  • Paid search experience with Google Ads or Microsoft Advertising is helpful but not required.
  • Strong analytical, problem-solving, client communication, presentation, collaboration, and project-management skills.
  • Bachelor’s degree in marketing, advertising, business, or a related field preferred; experience mentoring junior team members is also preferred.

Benefits

  • Remote-first work environment.
  • Goodway Group is recognized as an Ad Age Best Place to Work and has received industry awards for technology and workplace culture.
  • Priority consideration for candidates residing in Brazil, Colombia, Mexico, and Peru; applicants must live outside the U.S.
  • Inclusive workplace with applications welcomed from candidates of all backgrounds and legally protected statuses.

Interested in this position?

Apply directly on the company website

Apply Now

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