Senior Associate, Copywriting (Advertising & Marketing)

3 hours, 37 minutes ago
Full-time
Senior
Design and User Experience
Protective Life

Protective Life

Protective Life Insurance Company offers financial security through insurance and investment products, serving people and protecting families for over a century.

Insurance
1K-5K
Founded 1907

Description

  • Create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities.
  • Adapt messaging for different channels and audiences while maintaining consistency and engagement.
  • Translate complex financial and insurance concepts into clear, accessible language.
  • Contribute to campaign development by creating message variations that support segmentation and performance goals.
  • Develop a wide range of content, including product materials, sales enablement tools, digital and social content, presentations, and marketing communications.
  • Partner with cross-functional teams such as creative, content strategy, and marketing to deliver cohesive messaging.
  • Maintain high standards of quality and accuracy while following brand guidelines and established processes.
  • Manage multiple projects and timelines effectively in a fast-paced environment.
  • Continuously build knowledge of the organization’s brand, products, and services.
  • Support an inclusive, collaborative, and creative team environment.

Requirements

  • 7+ years of copywriting experience across multiple formats and channels, with a portfolio demonstrating range and impact.
  • Ability to simplify complex or technical information for diverse audiences.
  • Skilled at synthesizing input from multiple sources into cohesive, effective messaging.
  • Comfortable adjusting tone, style, and approach based on audience and channel.
  • Open to feedback and committed to continuous improvement through iteration.
  • Proven ability to manage competing priorities and deadlines.
  • Experience with project management and collaboration tools such as Workfront, Mural, Figma, or similar.
  • Bachelor’s degree in communications, marketing, journalism, or a related field preferred.
  • Familiarity with financial services, insurance, or investment products is helpful but not required.
  • Understanding of marketing and sales processes is helpful but not required.

Benefits

  • Comprehensive health, dental, and vision insurance.
  • Mental health benefits and an employee assistance program.
  • Paid time off, paid parental leave, short-term disability, and a cultural observance day.
  • Contributions to healthcare accounts.
  • A pension plan.
  • A 401(k) plan with company matching.
  • Access to ProHealth Rewards, a wellbeing platform that can earn cash rewards.

Interested in this position?

Apply directly on the company website

Apply Now

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