Associate Director, Paid Media

9 hours, 45 minutes ago
Full-time
Lead
Marketing and Growth
Princeton10

Princeton10

Princeton10 is a full-service marketing and advertising agency specializing in powering small to medium-sized pharmaceutical brands. With a focus on efficiency and agility, we tap into the top 10% of talent in the industry to deliver tailored solutions...

Media
11-50
Founded 2017

Description

  • Translate client objectives and audience insights into integrated media strategies, channel plans, budgets, forecasts, and learning agendas.
  • Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels.
  • Plan, launch, buy, optimize, and troubleshoot campaigns across DSPs and other paid media platforms.
  • Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and related performance indicators.
  • Establish quality-control standards for campaign setup, tracking, launch, optimization, reporting, and billing.
  • Ensure campaigns meet platform, privacy, client, and regulated healthcare advertising requirements.
  • Present media strategies, investment recommendations, performance findings, and growth opportunities to client stakeholders.
  • Identify opportunities to expand media engagements and contribute to pitches, proposals, scopes, and capabilities presentations.
  • Evaluate media partners, design pilots, and develop successful approaches into repeatable offerings.
  • Build scalable processes, tools, benchmarks, and partner scorecards while mentoring team members.

Requirements

  • Experience in a healthcare, pharmaceutical, biotechnology, or medical technology agency.
  • Recent experience building, launching, optimizing, and troubleshooting campaigns in DSPs and other paid media platforms.
  • Strong knowledge of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management.
  • Experience developing integrated media plans, budgets, forecasts, and client recommendations.
  • Working knowledge of paid social, paid search, video, audio, and other digital channels.
  • Ability to combine strategic client communication with detailed platform execution.
  • Experience managing budgets, building client relationships, and contributing to business growth.
  • Strong communication, presentation, organization, and problem-solving skills.
  • Experience with healthcare audiences, including professionals, patients, caregivers, office staff, and access stakeholders is valuable.
  • Willingness to travel up to 5%.

Benefits

  • Fully remote role available to candidates in the United States.
  • Remote-only team environment.
  • Opportunities to develop healthcare media capabilities and lead emerging channel initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Performance Media Specialist - (DV360 / Google Ads)

Media.Monks 5K-10K Media

A Monks Performance Media Specialist will manage and analyze international digital marketing campaigns for the company’s Media Hub, with a primary focus on DV360 and Google Ads and on improving global campaign performance.

Asana Facebook Ads Google Ads Google Analytics LinkedIn Ads TikTok
9 hours, 15 minutes ago

Freelance Japanese - English PPC

Brafton 51-250 Professional Services

Brafton is seeking a remote freelance Japanese-language PPC specialist to manage and optimize Google Ads campaigns for Japanese audiences within global content marketing programs.

Content Marketing Google Ads Keyword Research SEO
9 hours, 45 minutes ago

Senior Media Planner (B2B Strategy)

Wpromote 251-1K Media

Wpromote is hiring a Senior Media Planner to own data-driven, full-funnel media plans for B2B clients, translating strategy into channel, budget, and performance recommendations that support pipeline growth.

CRM Google Ads HubSpot Salesforce
9 hours, 45 minutes ago

Director, Paid Search

Wpromote 251-1K Media

Wpromote is seeking a Director of Paid Search to lead enterprise SEM client portfolios, manage and develop a team of paid search professionals, and advance integrated search strategies and department best practices.

Asana Content Marketing Digital Marketing Email Marketing Google Ads Google Analytics SEO
10 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers