Associate Director, Paid Media

4 weeks ago
Full-time
Lead
Marketing and Growth
Princeton10

Princeton10

Princeton10 is a full-service marketing and advertising agency specializing in powering small to medium-sized pharmaceutical brands. With a focus on efficiency and agility, we tap into the top 10% of talent in the industry to deliver tailored solutions...

Media
11-50
Founded 2017

Description

  • Translate client objectives and audience insights into integrated media strategies, channel plans, budgets, forecasts, and learning agendas.
  • Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels.
  • Plan, launch, buy, optimize, and troubleshoot campaigns across DSPs and other paid media platforms.
  • Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and related performance indicators.
  • Establish quality-control standards for campaign setup, tracking, launch, optimization, reporting, and billing.
  • Ensure campaigns meet platform, privacy, client, and regulated healthcare advertising requirements.
  • Present media strategies, investment recommendations, performance findings, and growth opportunities to client stakeholders.
  • Identify opportunities to expand media engagements and contribute to pitches, proposals, scopes, and capabilities presentations.
  • Evaluate media partners, design pilots, and develop successful approaches into repeatable offerings.
  • Build scalable processes, tools, benchmarks, and partner scorecards while mentoring team members.

Requirements

  • Experience in a healthcare, pharmaceutical, biotechnology, or medical technology agency.
  • Recent experience building, launching, optimizing, and troubleshooting campaigns in DSPs and other paid media platforms.
  • Strong knowledge of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management.
  • Experience developing integrated media plans, budgets, forecasts, and client recommendations.
  • Working knowledge of paid social, paid search, video, audio, and other digital channels.
  • Ability to combine strategic client communication with detailed platform execution.
  • Experience managing budgets, building client relationships, and contributing to business growth.
  • Strong communication, presentation, organization, and problem-solving skills.
  • Experience with healthcare audiences, including professionals, patients, caregivers, office staff, and access stakeholders is valuable.
  • Willingness to travel up to 5%.

Benefits

  • Fully remote role available to candidates in the United States.
  • Remote-only team environment.
  • Opportunities to develop healthcare media capabilities and lead emerging channel initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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