Facebook Ads Specialist

3 hours, 44 minutes ago
Full-time
Mid Level
Data Science and Analytics
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Design, build, launch, and manage Facebook advertising campaigns.
  • Align targeting, creative direction, and budgets with business objectives.
  • Research and refine audience segments using custom audiences, lookalikes, and interest-based targeting.
  • Monitor campaign delivery, pacing, performance, and key metrics.
  • Analyze campaign data and provide clear performance recommendations.
  • Collaborate with marketing team members on ad creative, copy, and placement optimization.
  • Manage daily and monthly ad spend, bids, and budgets against efficiency targets.
  • Run A/B tests across audiences, creatives, and landing pages, applying insights to future campaigns.
  • Prepare performance reports and communicate updates asynchronously through clear documentation.

Requirements

  • Hands-on experience planning and running Facebook advertising campaigns, preferably in an agency or fast-paced environment.
  • Strong proficiency with Meta Ads Manager, including campaign structure, pixel setup, conversion tracking, and attribution settings.
  • Experience managing advertising budgets and accountability for performance results.
  • Strong analytical skills with the ability to interpret campaign data and identify trends.
  • Experience with A/B testing and systematic application of campaign learnings.
  • Clear written and verbal communication skills for presenting updates and recommendations.
  • Ability to work independently and proactively in a remote environment.
  • Data-driven, detail-oriented approach with strong campaign-level strategic judgment.

Benefits

  • Full-time remote position.
  • U.S. business hours schedule.
  • Asynchronous collaboration and flexible independent work structure.

Interested in this position?

Apply directly on the company website

Apply Now

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