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Paid Media Senior Performance Analyst

8 hours, 27 minutes ago
Peru
Full-time
Senior
Digital Marketing Specialist
Data Science and Analytics
Facebook Ads Google Ads Google Analytics Keyword Research LinkedIn Ads TikTok
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 131

Description

  • Lead paid advertising strategy and performance marketing for key enterprise accounts.
  • Own execution, performance, and growth for the paid advertising service within a book of business.
  • Serve as the primary escalation point for key accounts and resolve client roadblocks and issues.
  • Apply cross-channel strategy, attribution, incrementality, and advanced measurement to improve results.
  • Oversee campaign execution and perform thorough QA to prevent revenue-impacting errors.
  • Manage budget pacing and advise on budget adjustments.
  • Communicate performance updates and strategic recommendations to clients and internal teams.
  • Coach, train, and support team members while identifying and closing knowledge gaps.
  • Conduct training sessions on platforms, tools, trends, and best practices.
  • Support new business pitches, account audits, and strategic reviews.
  • Execute recommendations from the Power Circuit solutions roadmap.
  • Leverage AI technologies to improve workflows, insights, and performance.

Requirements

  • 5-6 years of digital marketing experience, including 4+ years in an agency setting.
  • At least 3 years of hands-on search engine marketing experience.
  • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development for large enterprise accounts.
  • Significant campaign management experience in 3 or more additional channels such as Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • At least 3 years of hands-on experience with Meta direct response campaigns.
  • Lead generation and B2B experience.
  • Proficiency with Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Expert knowledge of funnel marketing and paid advertising across the marketing funnel.
  • Strong written and verbal communication, organizational, project management, interpersonal, and client-facing presentation skills.
  • Advanced English proficiency in spoken and written communication is required.
  • Ability to formulate meaningful insights from marketing data and tell the story behind the numbers.
  • Self-motivated, able to learn quickly and independently, and interested in a long-term relationship with a growing company.
  • Experience with additional platforms such as TikTok Ads, LinkedIn Ads, or Pinterest Ads is a plus.

Interested in this position?

Apply directly on the company website

Apply Now

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