PointClickCare

PointClickCare provides a leading cloud-based healthcare software platform that enables long-term and post-acute care providers to effectively manage the complete lifecycle of resident care while enhancing operational efficiency and improving resident ...

Health Care Providers & Services

Health Care

1K-5K (2750)

Founded 2000

$232M raised

66 open positions

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Sr. Customer Engagement Marketing Manager (US)

1 week, 6 days ago

United States, Canada

Full-time

Senior

Customer Success Manager

Customer and Technical Support

Email Marketing Social Media Marketing

Apply Now

PointClickCare

Health Care Providers & Services

1K-5K

Founded 2000

$232M raised

View All Jobs 66

Description

Develop and execute strategic programs that support customer engagement, nurture, community, and advocacy initiatives.
Own platform operations and technical coordination with web developers, including maintenance, upgrades, new features, and CRM integrations.
Build relationships with and influence cross-functional stakeholders across the organization.
Partner with Brand, Demand, and Enablement teams to drive engagement strategy that supports sales and marketing goals.
Drive customer engagement through channels such as email, online communities, in-app experiences, and social media.
Moderate and govern online communities, including content standards, tone, discussion participation, and rules of engagement.
Grow online community user bases by cultivating customer champions and influencers and curating content and editorial calendars.
Analyze program data, KPIs, and customer response data to identify insights, reduce churn, and improve performance.
Contribute to measurement, reporting, and business value storytelling using applicable tools and processes.
Share customer feedback and insights with intelligence, product, and product marketing teams to inform upstream decisions.

Requirements

6+ years of relevant B2B marketing experience in SaaS or healthcare.
Proven success in online community administration and user group management/moderation.
Strong strategic problem-solving ability with cross-functional thought leadership.
Ability to prioritize with urgency while tracking KPIs and success metrics.
Exceptional written and verbal communication skills.
Highly collaborative approach with strong relationship-building skills and flexibility.
Ability to work hybrid from offices in Toronto or Salt Lake City is preferred.
Growth mindset is preferred.
Leadership or coaching experience without direct reports is preferred.
Experience translating insights and data into customer value and marketing strategy is preferred.
Deep understanding of customer and product lifecycle methodology is preferred.
Familiarity with PointClickCare solution offerings, key industries, and market segments is preferred.

Benefits

Benefits starting from Day 1.
Retirement plan matching.
Flexible paid time off.
Wellness support programs and resources.
Parental and caregiver leaves.
Fertility and adoption support.
Continuous development support program.
Employee Assistance Program.

Interested in this position?

Apply directly on the company website

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