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Sr. Customer Engagement Marketing Manager (US)

3 weeks, 2 days ago
United States, Canada
Full-time
Senior
Customer Success Manager
Customer and Technical Support
Email Marketing Social Media Marketing
Apply Now
PointClickCare

PointClickCare

PointClickCare provides a leading cloud-based healthcare software platform that enables long-term and post-acute care providers to effectively manage the complete lifecycle of resident care while enhancing operational efficiency and improving resident ...

Health Care Providers & Services
1K-5K
Founded 2000
$232M raised
View All Jobs 68

Description

  • Develop and execute strategic programs that support customer engagement, nurture, community, and advocacy initiatives.
  • Own platform operations and technical coordination with web developers, including maintenance, upgrades, new features, and CRM integrations.
  • Build relationships with and influence cross-functional stakeholders across the organization.
  • Partner with Brand, Demand, and Enablement teams to drive engagement strategy that supports sales and marketing goals.
  • Drive customer engagement through channels such as email, online communities, in-app experiences, and social media.
  • Moderate and govern online communities, including content standards, tone, discussion participation, and rules of engagement.
  • Grow online community user bases by cultivating customer champions and influencers and curating content and editorial calendars.
  • Analyze program data, KPIs, and customer response data to identify insights, reduce churn, and improve performance.
  • Contribute to measurement, reporting, and business value storytelling using applicable tools and processes.
  • Share customer feedback and insights with intelligence, product, and product marketing teams to inform upstream decisions.

Requirements

  • 6+ years of relevant B2B marketing experience in SaaS or healthcare.
  • Proven success in online community administration and user group management/moderation.
  • Strong strategic problem-solving ability with cross-functional thought leadership.
  • Ability to prioritize with urgency while tracking KPIs and success metrics.
  • Exceptional written and verbal communication skills.
  • Highly collaborative approach with strong relationship-building skills and flexibility.
  • Ability to work hybrid from offices in Toronto or Salt Lake City is preferred.
  • Growth mindset is preferred.
  • Leadership or coaching experience without direct reports is preferred.
  • Experience translating insights and data into customer value and marketing strategy is preferred.
  • Deep understanding of customer and product lifecycle methodology is preferred.
  • Familiarity with PointClickCare solution offerings, key industries, and market segments is preferred.

Benefits

  • Benefits starting from Day 1.
  • Retirement plan matching.
  • Flexible paid time off.
  • Wellness support programs and resources.
  • Parental and caregiver leaves.
  • Fertility and adoption support.
  • Continuous development support program.
  • Employee Assistance Program.

Interested in this position?

Apply directly on the company website

Apply Now

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