Social Media Manager

2 hours, 58 minutes ago
Full-time
Junior
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute social media strategies aligned with marketing and growth goals.
  • Create and manage content calendars across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube.
  • Write engaging captions, hooks, and platform-specific social content.
  • Collaborate with designers, editors, and marketing teams to produce high-performing visual content.
  • Schedule and publish content using tools such as Hootsuite, Buffer, Sprout Social, or HubSpot.
  • Monitor comments, direct messages, mentions, and community engagement daily.
  • Build audience engagement through conversations, trend participation, and community interaction.
  • Launch and support organic and paid social campaigns for content, events, and promotions.
  • Analyze content performance and optimize strategies based on engagement and conversion data.
  • Track KPIs including engagement, follower growth, reach, clicks, and conversions.

Requirements

  • 2+ years of experience in social media management, content marketing, or digital marketing roles.
  • Strong experience managing business or brand accounts across multiple social platforms.
  • Excellent copywriting, storytelling, and content creation skills.
  • Experience using social media scheduling and analytics tools such as Hootsuite, Buffer, Sprout Social, or HubSpot.
  • Strong understanding of LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube best practices.
  • Familiarity with Canva, Adobe Creative Suite, or other content creation tools.
  • Strong understanding of audience engagement, content strategy, and social media growth.
  • Analytical mindset with the ability to track, interpret, and optimize performance metrics.
  • Highly organized with strong attention to detail and execution discipline.
  • Excellent written and verbal English communication skills.
  • Experience managing social media for SaaS, e-commerce, agencies, or professional services businesses (nice to have).
  • Experience with influencer collaborations or UGC campaigns (nice to have).
  • Familiarity with paid social advertising platforms and campaign boosting (nice to have).
  • Experience creating short-form video content or coordinating video production (nice to have).
  • Background in startup or fast-growing business environments (nice to have).
  • Availability to work full-time remote hours aligned with U.S. business hours.

Benefits

  • Fully remote flexibility with creative freedom and autonomy.
  • High-ownership role with direct impact on brand growth and audience engagement.
  • Opportunity to shape social strategy and creative direction across multiple platforms.
  • Work closely with marketing and leadership teams on growth initiatives.
  • Exposure to content strategy, branding, paid campaigns, and community growth.
  • Long-term growth opportunity within social media, digital marketing, and brand strategy.

Interested in this position?

Apply directly on the company website

Apply Now

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