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Paid Media Specialist

1 week, 4 days ago
Serbia, Bulgaria, Poland, Romania, Ukraine
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
CSS Facebook Ads Google Ads HTML HubSpot Instagram API Keyword Research
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Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 686

Description

  • Own paid media strategy and execution across Google Ads, Meta Ads, and other digital advertising platforms.
  • Plan, launch, and optimize campaigns across Google Search, Google Display, Performance Max, and Local Services Ads.
  • Conduct keyword research and manage match types, negative keywords, bid strategies, and ad copy.
  • Build and optimize Meta Ads campaigns across Facebook and Instagram for brand awareness, lead generation, and remarketing.
  • Create and optimize custom audiences, lookalike audiences, and retargeting campaigns.
  • Monitor budgets, pacing, and performance daily to improve efficiency and scale successful campaigns.
  • Work with landing page tools to test and improve headlines, CTAs, forms, and layouts.
  • Prepare weekly and monthly performance reports with insights and actionable recommendations.
  • Analyze campaign data to identify trends, issues, and optimization opportunities early.
  • Collaborate with marketing leadership and creative teams to improve ad performance and support growth initiatives.

Requirements

  • 3+ years of hands-on paid media management experience.
  • Strong experience managing Google Ads, Google Search, Performance Max (PMax), and Local Services Ads (LSA).
  • Hands-on experience managing Meta Ads campaigns end-to-end.
  • Experience managing monthly advertising budgets of $50,000+.
  • Proven ability to optimize campaigns using performance data.
  • Experience managing multiple campaigns simultaneously.
  • Strong analytical and problem-solving abilities.
  • Excellent written and verbal English communication skills.
  • Ability to work independently in a remote environment.
  • Preferred experience in Home Services, B2B, or Local Service Businesses.
  • Preferred familiarity with HubSpot, CallRail, CRM platforms, and call tracking systems.
  • Preferred experience supporting multi-location businesses or franchise organizations.
  • Basic HTML and CSS knowledge for landing page updates is a plus.

Benefits

  • Full-time remote role.
  • Working hours aligned to U.S. business hours.
  • Opportunity to own paid media strategy across multiple advertising platforms.
  • Direct impact on lead generation and revenue growth.
  • Exposure to modern advertising platforms, analytics, and optimization tools.
  • Long-term career growth with advancement paths into senior and management roles.

Interested in this position?

Apply directly on the company website

Apply Now

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