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Inbound Marketing Manager (B2B Pipeline & Demand Generation)

1 day, 18 hours ago
Pakistan
Full-time
Junior
Lead Generation Specialist
Sales and Business Development
Content Marketing Copywriting
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 18

Description

  • Create and manage high-performing LinkedIn content (posts, carousels, hooks) to attract high-intent B2B prospects.
  • Identify and test content angles, continuously optimize content based on performance metrics.
  • Turn content engagement (likes, comments, profile views) into meaningful conversations and initiate natural, non-salesy DMs based on user intent.
  • Qualify engaged prospects and move them into the sales pipeline for follow-up and closing.
  • Engage consistently with the audience through comments, DMs, and interactions to build relationships and nurture leads.
  • Build and optimize simple content funnels (content → engagement → conversation → call) and improve conversion rates at each stage.
  • Develop lead magnets and nurture flows where needed to support pipeline conversion.
  • Collaborate with the founder to share insights on messaging, objections, and audience behavior and optionally support early-stage sales conversations.

Requirements

  • 2+ years of experience in content-led B2B lead generation or organic growth.
  • Strong experience creating LinkedIn content and growing a personal or company brand on LinkedIn.
  • Proven ability to generate inbound leads or book calls from content and convert engagement into conversations.
  • Excellent copywriting and messaging skills for social content and direct outreach.
  • Strong understanding of B2B sales cycles (typical 2–3 months).
  • Ability to think in funnels and systems and use performance data to optimize outcomes.
  • Comfortable owning measurable outcomes (leads, conversations, pipeline) and iterating based on results.
  • Availability to work full-time during U.S. business hours in a remote role.

Benefits

  • Full-time remote role requiring U.S. business hours.
  • Close collaboration with the founder and direct ownership of inbound pipeline outcomes.
  • Opportunity to lead and scale the company’s organic B2B lead generation engine with measurable impact.

Interested in this position?

Apply directly on the company website

Apply Now

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