Digital Marketing Specialist

4 days, 17 hours ago
Full-time
Mid Level
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Plan, execute, and optimize paid and organic digital marketing campaigns aligned with business goals.
  • Monitor campaign performance and adjust budgets, bids, creative assets, and delivery to improve results.
  • Run A/B tests on messaging, creative assets, and campaign approaches.
  • Develop, schedule, and coordinate channel-specific content while maintaining a consistent brand voice.
  • Write marketing copy and coordinate content reviews and approvals with internal stakeholders.
  • Track campaign metrics, prepare performance reports, and turn data into actionable recommendations.
  • Audit and improve on-page and off-page SEO to increase search visibility and organic traffic.
  • Set up and manage paid advertising campaigns, optimizing toward CPA and ROAS targets.
  • Partner with design, sales, and product teams to align marketing activities with the customer journey.
  • Proactively communicate campaign updates, flag performance issues, and recommend solutions.

Requirements

  • Proven hands-on digital marketing experience managing campaigns from briefing through reporting.
  • Experience with paid search, paid social, email marketing, and SEO.
  • Proficiency in Google Analytics and digital advertising analytics dashboards.
  • Experience managing advertising budgets and optimizing campaign performance.
  • Strong written English and ability to create compelling, audience-appropriate marketing copy.
  • Strong analytical ability to translate performance data into actionable insights.
  • Excellent organization, attention to detail, and time-management skills.
  • Ability to work independently, prioritize work, and manage campaigns with minimal supervision.
  • Proactive communication and ownership of campaign performance.
  • Availability to work full-time during U.S. business hours.

Benefits

  • Full-time remote work arrangement.

Interested in this position?

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