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Digital Marketing Specialist

4 hours, 48 minutes ago
Panama
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Content Marketing Copywriting Digital Marketing Email Marketing Facebook Ads Google Ads Instagram API Keyword Research SEMrush SEO Social Media Marketing
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Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 566

Description

  • Build, manage, and optimize Google Ads, PPC, and paid media campaigns across search, display, remarketing, and Performance Max.
  • Conduct keyword research, audience targeting, and campaign structuring for paid advertising efforts.
  • Write, test, and refine ad copy, headlines, CTAs, and creative variations to improve performance.
  • Monitor and optimize CPC, CTR, CPA, conversions, ROAS, budgets, bidding strategies, and campaign scale.
  • Perform SEO keyword research and optimize metadata, headings, internal linking, website content, and on-page SEO.
  • Support technical SEO, content optimization, and broader organic growth strategies.
  • Track keyword rankings, traffic, search visibility, and identify SEO opportunities and content gaps.
  • Support social media growth and engagement across Instagram, Facebook, and LinkedIn.
  • Respond to comments, DMs, and audience interactions while supporting post scheduling and captions.
  • Analyze campaign data across paid ads, SEO, and social media, then prepare reports and recommendations for leadership.

Requirements

  • 3+ years of hands-on experience with Google Ads, PPC campaigns, SEO optimization, and social media management.
  • Strong understanding of CPC, CTR, CPA, conversions, ROAS, and paid media optimization.
  • Experience using Google Ads, Google Analytics 4 (GA4), SEMrush, Ahrefs, and Meta Ads platforms.
  • Strong copywriting and communication skills.
  • Ability to work independently in a remote environment.
  • Experience managing multiple client accounts is preferred.
  • Background in SaaS, e-commerce, or B2B marketing is preferred.
  • Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO) is preferred.
  • Familiarity with marketing automation, content marketing workflows, and email marketing systems is preferred.

Benefits

  • Full-time remote role with U.S. business hours.
  • Full ownership across Google Ads, PPC, SEO, and social media.
  • Hands-on role with measurable business impact.
  • Opportunity to work across multiple growth channels.
  • Performance-focused environment with strong ownership.
  • Growth opportunities into Performance Marketing Manager, Growth Marketing Lead, or Paid Media Manager.

Interested in this position?

Apply directly on the company website

Apply Now

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