Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Manage and optimize Google Ads campaigns across search, display, and remarketing.
  • Conduct keyword research, write ad copy, and structure campaigns around business goals.
  • Monitor budgets, bids, and performance metrics such as CPC, CTR, conversions, and ROAS.
  • Identify optimization opportunities and provide data-driven recommendations to internal stakeholders.
  • Manage day-to-day engagement across Instagram, Facebook, and LinkedIn.
  • Respond to comments, messages, and interactions in a timely and professional manner.
  • Support content scheduling, caption writing, and post optimization.
  • Track engagement metrics and collaborate with creative and strategy teams on messaging and campaigns.
  • Conduct keyword research and competitive analysis using SEO tools such as SEMrush.
  • Support on-page SEO, technical SEO audits, and organic performance improvements.
  • Track and analyze performance across paid, social, and organic channels and prepare reports with actionable insights.
  • Maintain organized documentation of campaign updates and optimizations.

Requirements

  • 3+ years of hands-on Google Ads management experience, including execution rather than oversight.
  • 3+ years of experience managing social media platforms and engagement.
  • Proven SEO experience using SEMrush or an equivalent tool.
  • Strong understanding of digital marketing KPIs, including CPC, CTR, conversions, and ROAS.
  • Proficiency with Google Analytics 4 (GA4) for performance analysis.
  • Ability to manage multiple campaigns or client accounts simultaneously.
  • Strong written communication skills and attention to detail.
  • Ability to work independently in a remote environment.
  • Experience with content optimization, internal linking, and technical SEO audits is preferred.

Interested in this position?

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