Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing.
  • Conduct keyword research, structure campaigns, and write and test ad copy for performance.
  • Monitor and improve campaign metrics such as CPC, CTR, conversions, and ROAS.
  • Manage budgets, bidding strategies, targeting, and ongoing paid search performance improvements.
  • Handle social media engagement and content execution across Instagram, Facebook, and LinkedIn.
  • Respond to comments and direct messages and support content scheduling, caption writing, and post optimization.
  • Conduct SEO keyword research, optimize metadata, content, and internal linking, and support technical SEO improvements.
  • Track keyword rankings, organic traffic, and content gaps to identify growth opportunities.
  • Analyze performance data across paid, social, and organic channels using Google Analytics 4.
  • Prepare reports, recommendations, and clean documentation of campaign updates and changes.

Requirements

  • 3+ years of hands-on experience managing Google Ads campaigns.
  • 3+ years of experience managing social media platforms.
  • Proven SEO experience using SEMrush, Ahrefs, or similar tools.
  • Strong understanding of CPC, CTR, conversions, and ROAS.
  • Experience with Google Analytics 4.
  • Strong written communication and copywriting skills.
  • Ability to work independently in a remote environment.
  • Experience managing multiple client accounts is preferred.
  • Background in e-commerce, SaaS, or B2B marketing is preferred.
  • Experience with A/B testing frameworks and conversion rate optimization is preferred.

Benefits

  • Full-time remote position.
  • Opportunity to work across paid, social, and SEO channels.
  • Execution-focused role with measurable impact.
  • Performance-driven environment with clear accountability.
  • Growth opportunities into Performance Marketing Manager or Growth Lead.

Interested in this position?

Apply directly on the company website

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