Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, manage, and optimize Google Ads campaigns across Search, Display, Remarketing, and Performance Max.
  • Conduct keyword research, audience targeting, and campaign structuring for paid search.
  • Write, test, and refine ad headlines, ad copy, and calls to action.
  • Monitor and improve campaign performance metrics such as CPC, CTR, CPA, conversions, and ROAS.
  • Manage budgets, bidding strategies, and campaign scaling for paid media efforts.
  • Conduct keyword research and optimize on-page SEO elements including metadata, page titles, headings, and internal linking.
  • Support technical SEO improvements, content optimization, and broader organic growth initiatives.
  • Manage engagement across Instagram, Facebook, and LinkedIn, including comments, DMs, and audience interactions.
  • Track and report on marketing performance across paid ads, SEO, and social media using analytics tools.
  • Prepare performance reports, optimization recommendations, campaign summaries, and organized documentation of testing and changes.

Requirements

  • 3+ years of hands-on experience managing Google Ads campaigns, SEO initiatives, and social media channels.
  • Strong understanding of PPC, SEO, and digital marketing analytics.
  • Experience with Google Ads, Google Analytics 4 (GA4), SEMrush, Ahrefs, and Meta platforms.
  • Strong understanding of performance metrics including CPC, CTR, CPA, conversions, and ROAS.
  • Strong written communication and copywriting skills.
  • Ability to work independently in a remote environment.
  • Experience managing multiple client accounts is preferred.
  • Background in SaaS, e-commerce, or B2B marketing is preferred.
  • Experience with A/B testing, landing page optimization, and conversion rate optimization is preferred.
  • Familiarity with content marketing, marketing automation tools, and email marketing workflows is preferred.

Benefits

  • Remote role with U.S. business hours.
  • Full-time position.
  • Opportunity to own multiple growth channels including Google Ads, SEO, and social media.
  • Performance-focused environment with room for advancement.
  • Growth opportunities into roles such as Performance Marketing Manager, Growth Marketing Lead, or Paid Media Specialist.

Interested in this position?

Apply directly on the company website

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