Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, manage, and optimize Google Ads Search, Display, Remarketing, and Performance Max campaigns.
  • Conduct keyword research, audience targeting, budget allocation, bidding, and campaign scaling.
  • Write and test ad headlines, copy, CTAs, and creative variations to improve campaign performance.
  • Optimize on-page SEO, including metadata, page titles, headings, internal linking, and website content.
  • Research keywords, competitors, rankings, traffic, and content gaps to grow qualified organic traffic.
  • Manage social media engagement across LinkedIn, Instagram, and Facebook, including scheduling, captions, comments, and DMs.
  • Monitor paid, organic, and social performance using marketing analytics platforms.
  • Prepare performance reports, campaign summaries, optimization recommendations, and actionable insights.
  • Run A/B tests, identify landing-page and conversion bottlenecks, and recommend improvements.
  • Document campaign changes, tests, results, and performance updates.

Requirements

  • 3+ years of hands-on digital marketing experience.
  • Experience managing Google Ads campaigns, SEO initiatives, and social media channels.
  • Strong understanding of PPC, SEO, digital marketing analytics, CPC, CTR, CPA, conversion rate, and ROAS.
  • Hands-on experience with Google Ads, Google Analytics 4 (GA4), SEMrush, Ahrefs, Meta platforms, and Google Search Console.
  • Strong keyword research, campaign optimization, and performance-analysis skills.
  • Strong written English and copywriting ability.
  • Ability to work independently, manage multiple priorities, and maintain strong attention to detail during U.S. business hours.
  • Experience managing multiple client accounts (preferred).
  • Background in SaaS, e-commerce, or B2B marketing (preferred).
  • Experience with A/B testing, landing-page optimization, CRO, content marketing, marketing automation, or email workflows (preferred).

Benefits

  • Fully remote, full-time work environment.
  • Work with meaningful autonomy and ownership across paid and organic acquisition channels.
  • Growth opportunities into Performance Marketing Manager, Growth Marketing Lead, Paid Media Specialist, or Digital Marketing Manager.

Interested in this position?

Apply directly on the company website

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