Oxylabs

Oxylabs is a leading provider of premium proxy services with a vast network of residential and datacenter IP proxies. They offer industry-leading web scraping solutions and a trusted ethical proxy network for global clients.

IT Services

Information Technology

251-1K (420)

Founded 2015

4 open positions

Links

View All Jobs

Performance Marketing Manager (China)

2 hours, 58 minutes ago

China

Full-time

Senior

Digital Marketing Manager

Marketing and Growth

Affiliate Marketing Cybersecurity Google Analytics SEO

Apply Now

Oxylabs

IT Services

251-1K

Founded 2015

View All Jobs 4

Description

Own acquisition strategy and translate market knowledge into a channel roadmap with clear targets and priorities.
Manage paid search in China, including campaign structure, keywords, landing pages, budgets, bidding, and reporting.
Plan, launch, and optimize campaigns across relevant China ad platforms such as Baidu, 360, Shenma, Toutiao/Bytedance, and Tencent.
Work with design and content teams to create high-converting ads and landing pages.
Define and execute SEO strategy for China, including topic clusters, landing page planning, competitor gap analysis, and keyword prioritization.
Partner with the China Content Manager to turn SEO strategy into execution and own traffic quality and conversion outcomes.
Identify technical and UX localization improvements that reduce funnel drop-offs and improve conversion rates for China users.
Develop and scale acquisition through native China channels and partnerships such as Zhihu, WeChat, Bilibili, forums, communities, and KOL/KOC collaborations.
Monitor competitor positioning, pricing, channel mix, and messaging to inform acquisition playbooks.
Track regulatory and market changes affecting proxy, scraping, and marketing feasibility in China.
Collaborate with Product and Dev teams to improve the China user journey, including payment, onboarding, documentation, and tooling expectations.
Align with Sales and Customer Success on ICP targeting, lead quality feedback, and user objections.

Requirements

At least 3 years of experience marketing proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or closely related technology products.
Deep understanding of the China digital marketing ecosystem and native acquisition channels.
Proven track record of scaling performance marketing in China through paid search and/or other paid channels.
Ability to build growth plans from data, run experiments, and optimize funnel conversion end to end.
Strong analytical skills with the ability to define KPIs, build reporting, and make decisions from results.
Fluent Mandarin and strong working proficiency in English, both written and verbal.
Comfort operating independently in a fast-paced international environment.
Experience working at a proxy, scraping, VPN, or similar China-focused tech company is preferred.
Experience with B2B SaaS and/or developer-targeted products is preferred.
Experience with partnerships or affiliates in China is preferred.
Understanding of China internet policies and constraints affecting marketing and distribution is preferred.

Benefits

Vacation days in accordance with the Labour Code, plus additional vacation days after a certain period of service.
Learning and development support, including online courses and trainings.
Access to mental health apps.
Workation availability.
Full remote work environment.
Company-sponsored tech equipment.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Digital Growth Manager - (AEO, SEO, & Paid Media) FTC

XTM International 251-1K Professional Services

XTM Group is hiring a Digital Growth Manager to lead global SEO, AEO/LLM optimisation, and paid media across a multi-site, international portfolio for a 6-month fixed-term contract.

United Kingdom Greece Contract Lead Digital Marketing Manager Growth Marketing Manager

CSS Google Ads Google Tag Manager HTML HubSpot JavaScript Keyword Research LinkedIn Ads SEMrush SEO WordPress

13 minutes ago

Apply

13 minutes ago

Digital Growth Manager - (AEO, SEO, & Paid Media)

XTM International 251-1K Professional Services

XTM Group is hiring a Digital Growth Manager (SEO and AEO) to lead global organic, AI search, and paid media growth across its multi-site enterprise translation management platform.

United Kingdom Full-time Lead Digital Marketing Manager Paid Media Specialist

Content Marketing CSS Digital Marketing Google Ads Google Tag Manager HTML HubSpot Keyword Research LinkedIn Ads SEMrush SEO UX Design WordPress

28 minutes ago

Apply

28 minutes ago

Web Marketing Manager

CloudFactory 1K-5K IT Services

CloudFactory is seeking a hands-on Web Marketing Manager to own its website and social presence, driving web performance, SEO, analytics, design updates, and platform migration to support awareness, engagement, and top-of-funnel growth.