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Principal Product Manager (Growth)

1 month ago
United States
Full-time
Lead
Product Manager
Product Management
Microservices Serverless
Apply Now
Netlify

Netlify

Netlify provides a platform that enables web developers and agencies to build, deploy, and host static websites and applications efficiently, leveraging modern web technologies to enhance speed, security, and scalability.

IT Services
251-1K
Founded 2014
$202M raised
View All Jobs 4

Description

  • Own the self-serve funnel as a single product and a single revenue number, including activation, conversion, expansion, contraction, and churn.
  • Build the measurement foundation for the funnel, including attribution, event taxonomy, cohorting, and trustworthy top-of-funnel reporting.
  • Stand up and scale an experimentation practice, shipping experiments early and using results to guide investment decisions.
  • Define and improve activation by identifying early milestones, measuring time-to-value, and shortening the path to first meaningful customer outcomes.
  • Own paid conversion paths and identify the highest-impact opportunities to improve free-to-paid performance.
  • Develop a self-serve expansion motion through credits, seats, add-ons, and signals that indicate account readiness to grow.
  • Partner with GTM on the handoff from product-qualified accounts to sales so product-led and sales-led motions work together.
  • Set the funnel roadmap, communicate strategy to executives, and help develop other product managers as the growth practice expands.

Requirements

  • 7+ years in product management.
  • Experience owning a self-serve or PLG funnel end to end for a developer-focused, usage-priced, or consumption-priced product.
  • Experience owning a growth system with accountability for activation, conversion, expansion, and retention outcomes.
  • Experience designing experiments and running a robust experimentation practice.
  • Experience using product analytics to inform business decisions.
  • Fluency with funnel instrumentation, including attribution, event taxonomy, and cohorting.
  • Ability to shape and improve measurement rather than only consume prebuilt dashboards.
  • Command of in-product monetization mechanics, including paywalls, free-to-paid flows, upgrade and buy-more paths, and credit or usage economics.
  • Record of driving measurable business outcomes such as revenue or retention improvements.
  • Cross-functional leadership experience working with Data, Design, Engineering, GTM, and Finance.
  • Ability to operate with executives and influence company-level strategy.
  • Comfort building in a fast-moving environment and helping define new operating models.
  • Nice to have: experience with an AI, agent, or inference funnel.
  • Nice to have: exposure to PLG-to-enterprise growth motions.
  • Nice to have: experience with viral or referral loops.
  • Nice to have: experience standing up an experimentation platform from scratch.

Benefits

  • Competitive salary targeted at $226,000 - $300,000 for most US-based locations.
  • Participation in Netlify’s equity plan.
  • Robust benefits package.
  • Fully distributed work environment.
  • Location-based compensation that is adjusted for market differences.
  • Application support and accommodations for candidates with disabilities.
  • Open consideration for applicants who do not meet 100% of qualifications.

Interested in this position?

Apply directly on the company website

Apply Now

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