Director of Performance Marketing

3 weeks ago
Full-time
Senior
Marketing and Growth
Nello

Nello

Nello specializes in the manufacturing of communication towers, including cellular, freestanding, and meteorological types, catering to a global market in the wireless and transmission infrastructure industry.

Building Materials
51-250
Founded 2002

Description

  • Own revenue growth for the Nello subscription business on drinknello.com.
  • Manage and scale paid media across Meta, Google, TikTok, YouTube, and other channels.
  • Own the end-to-end funnel, including listicles, ads, landing pages, and upsells.
  • Drive CRO, landing page experiments, and website optimization.
  • Own attribution, reporting, forecasting, and budgeting.
  • Support creative testing, messaging, and performance insights with the performance creative lead.
  • Support the content strategy that fuels paid acquisition by working with content creators and the creative lead.
  • Collaborate with media buyers, creative strategists, video editors, and the broader marketing team.
  • Lead performance marketing execution across paid advertising, affiliate efforts, and related growth initiatives.

Requirements

  • 5+ years of experience in performance marketing with emphasis on paid media, CRO, landing pages, and creative.
  • At least 2 years of experience in DTC consumer products, with food & beverage or wellness preferred.
  • Proven experience scaling a subscription DTC brand with significant ad spend.
  • Fluency in paid social metrics such as thumb stop, watch time, CTR, CPA, and ROAS.
  • Experience managing UGC creators, influencers, or affiliate content programs end to end.
  • Scrappy, hands-on approach with willingness to build things directly when speed matters.
  • Familiarity with creative analytics platforms such as Motion or Atria.
  • Familiarity with TikTok Shop’s affiliate ecosystem.
  • Strong project management experience, preferably with ClickUp.
  • Experience with AI creative tooling, including image/video generation, AI voiceover, and avatar video.

Benefits

  • Competitive base salary with bonus and equity.
  • Medical, dental, and vision coverage.
  • PTO included.
  • Lifetime supply of product.

Interested in this position?

Apply directly on the company website

Apply Now

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