Business Analyst - Marketing Analytics & Automation

1 month, 1 week ago
Full-time
Mid Level
Data Science and Analytics

Namou Hotel Group

A hospitality and real estate development company focused on hotel acquisitions, development, operations, consulting, and procurement/FF&E, describing itself as an integrated hotel real estate solution across full-service, independent, select-service, and extended-stay hotels.

Real Estate
51-200

Description

  • Design, build, and maintain automation workflows across business operations, primarily in n8n.
  • Deploy and manage AI agents to streamline property processes, improve communication, and reduce manual work.
  • Write and run daily SQL queries to produce accurate reports for leadership.
  • Own internal databases, knowledge bases, and automated workflows while ensuring zero downtime.
  • Analyze business processes to identify bottlenecks and develop scalable automation solutions.
  • Audit, maintain, and troubleshoot tracking across marketing channels including Meta, Google, LinkedIn, website, calls, and WhatsApp.
  • Set up, validate, and fix tracking tools such as Google Tag Manager, GA4, Meta Pixel, Meta Conversions API, Google Ads conversion tracking, and LinkedIn Insight Tag.
  • Create and enforce a consistent UTM naming structure across campaigns.
  • Track key lead actions such as form submissions, WhatsApp clicks, phone clicks, and landing page conversions.
  • Build and maintain a Looker Studio dashboard and a simple weekly reporting format for management.

Requirements

  • Strong hands-on proficiency in JavaScript.
  • Proven experience building, troubleshooting, and maintaining workflows in n8n.
  • Familiarity with AI agent concepts, deployment, and practical business applications.
  • Solid SQL skills for extracting data and generating daily and weekly reports.
  • Hands-on experience with Meta Pixel, Meta Conversions API, Google Tag Manager, GA4, Google Ads conversion tracking, and LinkedIn Insight Tag.
  • Experience building UTM structures and lead-source attribution reporting.
  • Ability to audit tracking accuracy, troubleshoot issues, and implement fixes.
  • Strong analytical mindset with the ability to maintain complex systems and explain reports.

Benefits

  • Fully remote role with flexibility and autonomy.
  • Opportunity to work on real automation and analytics systems that directly impact the business.
  • Exposure to modern tools in automation, AI, and marketing analytics.
  • High-ownership role with direct influence on how the company tracks, operates, and scales.
  • Competitive compensation with room for growth.

Interested in this position?

Apply directly on the company website

Apply Now

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