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Influencer Marketing Specialist - Cal AI

1 hour, 34 minutes ago
United States
Full-time
Junior
Influencer Marketing
Project and Program Management
Affiliate Marketing Digital Marketing Influencer Marketing
Apply Now
MyFitnessPal

MyFitnessPal

MyFitnessPal is a top nutrition tracking app with a calorie tracker, BMR calculator, and food tracker. It helps users reach health goals by tracking meals and physical activity, offering nonstop motivation for a healthier life.

Health Care Providers & Services
10K-50K
Founded 2005
View All Jobs 12

Description

  • Define and own the influencer marketing strategy aligned to business, brand, and growth objectives.
  • Oversee influencer marketing budget planning, pacing, and allocation across monthly, quarterly, and annual targets.
  • Forecast expected spend and outcomes based on historical performance and business goals.
  • Analyze influencer marketing performance and connect results to growth KPIs such as pageviews, CPMs, and PPVs.
  • Build and maintain frameworks for influencer selection, deal structures, and partnership standards.
  • Translate business goals into priorities, roadmaps, and resourcing plans for the influencer team.
  • Drive process improvements, tooling decisions, and measurement enhancements to improve efficiency and signal quality.
  • Coach and develop team members while setting quality standards and performance expectations.
  • Partner with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment and execution.
  • Manage end-to-end influencer campaigns and partnerships.

Requirements

  • 2+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles.
  • Proven success managing end-to-end influencer campaigns and partnerships.
  • Strong negotiation, communication, and project management skills.
  • Comfort with data and reporting, with the ability to translate metrics into insights and recommendations.
  • Experience with influencer and social analytics preferred.
  • Strong organizational skills and ability to manage multiple campaigns simultaneously.
  • Experience managing external talent or freelancers preferred.
  • Background in health, wellness, or lifestyle brands preferred.
  • Familiarity with affiliate marketing measurement and attribution preferred.

Benefits

  • Salary range of $65,000-$100,000 per year.
  • Annual performance bonus.
  • Healthcare benefits including medical, dental, and vision coverage.
  • Parental planning support plus paid maternity and paternity leave.
  • Mental health benefits, including dedicated mental health days.
  • 401(k) plan with employer match.
  • Responsible Time Off and volunteer days.
  • Monthly wellness and technology allowances.

Interested in this position?

Apply directly on the company website

Apply Now

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