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Program Manager, Strategy & Operations

1 month, 1 week ago
United States
Full-time
Senior
Program Manager
Project and Program Management
Asana Content Marketing Social Media Marketing
Apply Now
MasterClass

MasterClass

MasterClass offers premium online courses taught by world-renowned instructors in arts, entertainment, business, and sports, providing unlimited access to high-quality video lessons and immersive learning experiences.

Media
251-1K
Founded 2014
$461M raised
View All Jobs 3

Description

  • Lead end-to-end program management across one or more product verticals from development through launch.
  • Build and maintain integrated project plans across Content, Marketing, Product, Production, Learning, and other stakeholders.
  • Manage complex timelines across development, production, post-production, and go-to-market execution.
  • Identify risks, facilitate decisions, and keep multiple concurrent initiatives moving forward.
  • Coordinate delivery of course content, marketing assets, and supporting product experiences for successful launches.
  • Support specialized workstreams such as learning design, platform ingestion, and non-video content production.
  • Partner with Legal on talent agreements, licensing, intellectual property, NDAs, and release workflows.
  • Evaluate and improve cross-functional processes, communication, and operational workflows.
  • Identify opportunities to use AI tools and automation to reduce manual work and improve visibility.
  • Document and implement scalable processes and repeatable best practices as the organization grows.
  • Lead integrated marketing campaigns for MasterClass launches and cultural marketing moments from strategy through reporting.
  • Develop go-to-market strategies across owned, earned, paid, social, product, and instructor channels.
  • Write creative and strategy briefs that guide campaign work.
  • Build strong relationships with instructors and their teams to support campaign alignment and execution.
  • Use audience insights, performance data, testing, and experimentation to optimize campaign strategies.
  • Support on-set campaign moments and production environments when needed.
  • Help evolve campaign development through AI-enabled tools, experimentation, and operational innovation.

Requirements

  • 3–5 years of experience in program management, project management, production operations, content operations, or marketing operations.
  • 7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy.
  • Experience managing complex, cross-functional initiatives across multiple teams and stakeholders.
  • Proven ability to influence without direct authority and build alignment across Content, Marketing, Product, and other partners.
  • Strong operational mindset with a track record of identifying process improvements and implementing scalable solutions.
  • Comfort navigating ambiguity, balancing competing priorities, and managing multiple projects simultaneously.
  • Demonstrated experience incorporating AI tools into day-to-day workflows to improve efficiency and execution.
  • Excellent communication skills with the ability to synthesize complex information and engage stakeholders at all levels.
  • Proficiency with project management and collaboration tools such as Asana, Airtable, or similar platforms.
  • Familiarity with content production, digital marketing, or go-to-market workflows in a media, education, or technology environment is preferred.
  • Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels.
  • Strong strategic thinking and storytelling skills, including experience writing positioning frameworks, campaign narratives, and creative briefs.
  • Exceptional cross-functional collaboration and stakeholder management skills across creative, marketing, product, talent, and executive teams.
  • Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments.
  • Strong understanding of culture, audience behavior, and consumer trends.
  • Demonstrated curiosity and adaptability around emerging technologies, including AI-enabled marketing workflows and experimentation.
  • Excellent communication, presentation, organizational, and project management skills.

Benefits

  • Salary range of $138,000 to $165,000 USD.
  • Equity package.
  • Comprehensive medical, dental, and vision coverage.
  • Flexible PTO.
  • Remote-first work environment with collaborative workspaces in San Francisco and Kitchener, Ontario.
  • Opportunity to work at a company that values learning and experimentation.
  • Reasonable accommodations for qualified individuals with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

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