Creative Director - Direct Response

2 hours, 3 minutes ago
Contract
Lead
Design and User Experience
Marriage Reset

Marriage Reset

Marriage Reset specializes in providing turnaround marriage coaching for men, focusing on strategies to prevent divorce, rebuild trust, and rekindle attraction in their relationships.

Family Services
Founded 1859

Description

  • Own and optimize company messaging and creative strategy across the full funnel from cold traffic to conversion.
  • Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launch campaigns.
  • Build scalable copy systems, including a Brand Voice Playbook, frameworks, templates, and SOPs.
  • Write and edit performance copy for paid ads, landing pages, VSL/webinar scripts, email sequences, and YouTube scripts.
  • Review and refine founder-created content with strategic edits and feedback.
  • Brief and direct copywriters, designers, and video editors to ensure high-quality execution.
  • Maintain creative vision, quality, and speed across all outputs.
  • Run creative reviews and provide clear, actionable feedback to contractors.
  • Own brand voice quality assurance, proofing, and final approval across all channels.
  • Partner with the Media Buyer to test, iterate, and improve performance using data and voice-of-customer research.

Requirements

  • 7+ years of professional direct-response copywriting experience in high-ticket online education, coaching, or similar services.
  • Proven track record building $1M+ high-ticket funnels, including book-a-call, webinar, or VSL funnels.
  • Proven track record conducting voice-of-customer research and creating high-converting angles.
  • Experience managing the creative QA process with final approval ownership.
  • Experience using AI tools to increase output without sacrificing quality.
  • Proven experience managing team members, including hiring, onboarding, and offboarding when needed.
  • Experience owning creative direction across a company and multiple marketing channels.
  • Must have personally developed hooks, lead mechanisms, objection stacks, offer positioning, and conversion flow logic.
  • Ability to capture, protect, and elevate a founder-led brand voice.
  • Highly analytical, optimization-focused, and comfortable giving direct, data-driven feedback.
  • Detail-oriented with strong QA instincts and strong async communication habits using Slack and Loom.
  • Preferred: first-hand experience of long-term marriage dynamics to write with nuance for the audience.

Benefits

  • Fully remote position.
  • Full-time contractor engagement as a Limited Company or Sole Trader.
  • Monthly rate of $5,000 to $10,000.
  • Flexible schedule.
  • Availability for scheduled calls during UK, Europe, and US business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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