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Creative Director - Direct Response

1 month, 1 week ago
Mexico, Brazil, Canada, United Kingdom
Contract
Senior
Content Writer
Design and User Experience
Copywriting
Apply Now
Marriage Reset

Marriage Reset

Marriage Reset specializes in providing turnaround marriage coaching for men, focusing on strategies to prevent divorce, rebuild trust, and rekindle attraction in their relationships.

Family Services
Founded 1859
View All Jobs 6

Description

  • Own and optimize company messaging and creative strategy across the full funnel from cold traffic to conversion.
  • Develop campaign concepts, hooks, angles, and creative strategy for evergreen offers and launches.
  • Build scalable copy systems, including a Brand Voice Playbook, frameworks, templates, and SOPs.
  • Write and edit performance copy for paid ads, landing pages, VSL/webinar scripts, email sequences, and YouTube scripts.
  • Review and refine founder-created content with strategic edits and feedback.
  • Brief, direct, and quality-check copywriters, designers, and video editors to ensure high-standard execution.
  • Maintain creative vision, quality, and speed across all outputs.
  • Own brand voice governance, QA, and final approval before content is published.
  • Partner with the media buyer to test, iterate, and improve performance using funnel and campaign data.
  • Conduct voice-of-customer research and turn insights into converting messaging.

Requirements

  • 7+ years of professional direct-response copywriting experience in high-ticket online education, coaching, or similar services.
  • Proven track record building $1M+ high-ticket funnels such as book-a-call, webinar, and VSL funnels.
  • Proven experience conducting voice-of-customer research and creating high-converting angles.
  • Experience managing the creative QA process with final approval ownership.
  • Experience using AI tools to increase output without sacrificing quality.
  • Proven experience managing team members, including hiring, onboarding, and offboarding when needed.
  • Experience owning creative direction across an entire company and marketing channels.
  • Must have personally developed hooks, lead mechanisms, objection stacks, offer positioning, and conversion flow logic.
  • Ability to capture, protect, and elevate a founder-led brand voice.
  • Highly analytical and optimization-focused, with strong attention to detail and QA instincts.
  • Confident giving direct, constructive, data-driven feedback and communicating clearly in async channels like Slack and Loom.
  • Nice to have: first-hand experience of long-term marriage dynamics to write with nuance for the audience.

Benefits

  • Fully remote role.
  • Full-time contractor position (Limited Company / Sole Trader).
  • Compensation of $5,000–$10,000 per month.
  • Flexible schedule.
  • Availability aligned with scheduled calls during UK, Europe, and US business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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