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Senior Manager, Web & Digital Growth (Remote, United States EST/CST)

2 hours, 16 minutes ago
United States
Full-time
Lead
Growth Marketing Manager
Product Management
Digital Marketing Google Analytics SEO
Apply Now
M-Files

M-Files

M-Files is a global leader in information management, providing an innovative metadata-driven document management platform that improves productivity, efficiency, and compliance for businesses worldwide.

Professional Services
251-1K
Founded 2002
$162M raised
View All Jobs 7

Description

  • Own the global website strategy, digital experience vision, and governance model.
  • Manage a prioritized roadmap tied to pipeline impact and conversion performance.
  • Establish intake, evaluation, and prioritization processes for website requests and initiatives.
  • Improve demo and sales inquiry performance through conversion rate optimization and structured experimentation.
  • Design persona- and ICP-based customer journeys that reduce friction and increase intent.
  • Use AI to personalize messaging, proof points, CTAs, and workflows based on industry, behavior, source, and buyer stage.
  • Define and track KPIs that connect website behavior to revenue outcomes such as pipeline and lead quality.
  • Build dashboards, surface insights, and translate analytics into prioritized actions and experiments.
  • Optimize website content and structure for SEO, semantic search, and AI discovery.
  • Embed AI into briefs, QA, reporting, launches, and team workflows while maintaining responsible governance.
  • Partner cross-functionally with Product, Sales, Corporate, Brand, Demand Generation, and Marketing leadership.
  • Lead sprint planning, roadmap reviews, and team mentoring to drive disciplined execution.

Requirements

  • 8–12+ years of experience in B2B SaaS web strategy, growth, or CRO.
  • Proven success increasing demo volume and high-intent lead generation.
  • Experience owning roadmaps and cross-functional prioritization.
  • Strong analytical skills with the ability to connect web metrics to pipeline impact.
  • Hands-on experience using AI in marketing workflows and experimentation.
  • Strong stakeholder influence, judgment, and executive presence.
  • A digital product general manager mindset with a high-intent growth focus.
  • Data-driven, hypothesis-led, structured, and comfortable saying no.
  • AI-forward and operationally disciplined approach to execution.
  • Willingness to participate in the recruitment process, including screening, hiring manager, internal team, and final CMO interviews.

Benefits

  • Remote-enabled flexibility to establish your own work/life balance.
  • Matching 401(k) plan with a 25% employer match up to the IRS maximum.
  • Health insurance with PPO and HDHP/HSA plan options.
  • Dental insurance.
  • Vision insurance.
  • Life insurance equal to 1x employee salary.
  • Employer-paid short-term disability coverage.
  • Employer-paid long-term disability coverage.
  • Flexible Spending Plan for medical and dependent care expenses.

Interested in this position?

Apply directly on the company website

Apply Now

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