Head of Performance Creative

2 months, 2 weeks ago
Full-time
Lead
Design and User Experience
LumiMeds

LumiMeds

LumiMeds is a telehealth platform based in San Francisco, CA, that focuses on weight management, metabolic health, and longevity treatments. Founded around 2015, the company connects patients with independent licensed providers through a digital platform, offering personalized treatment plans and virtual consultations. LumiMeds emphasizes affordable access to health solutions, ensuring no hidden fees for its services. The platform provides a range of core services, including virtual patient evaluations, health data reviews, and care coordination. Patients can receive compounded GLP-1 medications, such as semaglutide and tirzepatide, shipped directly to their homes. LumiMeds operates in many U.S. states, allowing patients to qualify for treatments through intake forms and virtual consultations. The company has a strong focus on evidence-based care and has facilitated millions of patient interactions, serving over 10,000 healthcare professionals.

medical practice
11-50
Founded 2024

Description

  • Personally produce 15-30 ad variants per week across static, short-form video, and copy.
  • Write direct response ad copy, including hooks, headlines, body copy, and calls to action.
  • Design and produce static ad creative in Figma, Canva, or equivalent tools.
  • Edit and produce short-form video ads using AI-assisted and lightweight production workflows.
  • Use AI tools throughout the creative process for ideation, copy generation, image/video production, and scaling winning concepts.
  • Own creative strategy for paid acquisition across Meta, Google, TikTok, YouTube, and Reddit.
  • Monitor performance metrics daily and use CTR, CPA, ROAS, CVR, and hook rates to optimize creative decisions.
  • Build and maintain a structured testing framework for hooks, formats, audiences, and offers.
  • Review landing pages, post-click flows, and offer presentation with a conversion-first lens.
  • Partner directly with the co-founders to align creative output with acquisition goals and unit economics.

Requirements

  • US-based candidates only.
  • Professional-level English communication and availability to work U.S. business hours.
  • Hands-on maker mentality with a strong preference for individual execution over team management.
  • Proven track record in direct response advertising with measurable conversion results such as CPA, ROAS, or CVR.
  • AI-native workflow with regular use of tools such as ChatGPT, Claude, Midjourney, RunwayML, or ElevenLabs.
  • Strong ability in both copywriting and visual creative production.
  • Fluency with Meta Ads Manager, Google Ads, and TikTok Ads.
  • Ability to think across the full conversion system from ad to landing page to checkout.
  • Experience in DTC health, telehealth, or regulated industries is preferred.
  • Familiarity with GLP-1 or weight management advertising is preferred.
  • Landing page design or build experience is preferred.
  • Experience managing creative budgets or working with freelance talent or UGC creators is preferred.

Benefits

  • Competitive salary commensurate with experience.
  • Remote, US-based work arrangement.
  • Direct reporting line to the co-founders.
  • High-autonomy, high-accountability environment.

Interested in this position?

Apply directly on the company website

Apply Now

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