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PPC/Mobile UA Specialist

1 month, 1 week ago
Poland, Ukraine
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Firebase Google Ads
Apply Now
airSlate

airSlate

airSlate provides document workflow automation solutions with intuitive design, secure eSignatures, and customizable no-code Bots for streamlined business processes.

Professional Services
251-1K
Founded 2006
$182M raised
View All Jobs 9

Description

  • Launch, manage, and optimize PPC campaigns across mobile and web paid acquisition channels.
  • Build and scale campaigns in Apple Search Ads, Google Ads, Microsoft Ads, UAC, and other relevant platforms.
  • Monitor performance metrics such as traffic, conversions, CAC/CPA, ROAS, and conversion volume.
  • Design and run A/B tests across ads, creatives, keywords, targeting, campaign structures, and app store listings.
  • Analyze campaign performance, traffic quality, conversion trends, and user behavior to identify optimization opportunities.
  • Perform app store optimization activities, including listing updates, metadata optimization, ranking analysis, and testing in App Store and Google Play.
  • Collaborate with internal stakeholders across Brand, General Management, Product, Content, and Development teams.
  • Communicate with external partners such as Google, Apple, and Microsoft to improve campaign performance and uncover growth opportunities.
  • Prepare clear reports and share actionable insights and recommendations with stakeholders.

Requirements

  • 3+ years of hands-on experience managing and optimizing Google Ads campaigns.
  • 1+ year of experience with Apple Search Ads.
  • Practical experience with Microsoft Ads / Bing Ads.
  • Strong understanding of mobile acquisition, app performance marketing, and paid traffic optimization.
  • Experience working with mobile analytics tools such as AppsFlyer, Firebase, or similar platforms.
  • Good understanding of measurement, attribution, conversion tracking, acquisition funnels, and performance metrics.
  • Experience managing monthly ad budgets of $100K+.
  • Strong analytical mindset and ability to make data-driven decisions.
  • Experience running A/B tests and interpreting results in the context of business goals.
  • English level B2+ for collaboration, meetings, and reporting.
  • Ownership mindset, attention to detail, and ability to adapt to changing priorities.
  • Experience in SaaS, subscription products, or app performance marketing (nice to have).
  • Experience with ASO and app store optimization (nice to have).
  • Experience working closely with Product, Brand, or General Management teams (nice to have).
  • Experience building or scaling a new paid acquisition channel (nice to have).

Benefits

  • Flexible working environment with remote and hybrid options across multiple countries.
  • Competitive compensation with salaries aligned to local market conditions and experience.
  • Performance-based bonus system.
  • Stock options.
  • Professional growth support through courses, conferences, and learning resources.
  • Health coverage, wellness programmes, and fitness options.
  • Quarterly company-wide Mental Health Days.
  • Family-friendly policies, including flexibility for parents and family-focused initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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