Senior Paid Media Specialist

2 months, 1 week ago
Full-time
Senior
Marketing and Growth
Logical Media Group

Logical Media Group

Logical Media Group is a Chicago-based digital marketing agency offering SEO, PPC, social media, Amazon advertising, and web design services with a focus on driving qualified website traffic through diverse digital channels.

Professional Services
11-50
Founded 2006

Description

  • Manage a portfolio of paid media accounts end-to-end.
  • Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms.
  • Oversee budgets and optimize campaigns for performance, efficiency, and scalability.
  • Maintain clean campaign structures and testing frameworks.
  • Own performance outcomes and reporting accuracy.
  • Implement and validate tracking using GA4 and Google Tag Manager.
  • Build and manage tags, triggers, and variables.
  • Troubleshoot tracking issues and resolve data discrepancies between platforms and analytics tools.
  • Align paid media strategies with business goals and KPIs.
  • Translate performance data into actionable insights and recommendations.
  • Develop testing roadmaps across audiences, creatives, and bidding strategies.
  • Support forecasting and budget planning.
  • Serve as a senior resource for campaign QA and troubleshooting.
  • Partner with creative, strategy, and analytics teams.
  • Support and mentor junior team members.
  • Contribute to process improvements and best practices.

Requirements

  • 5–7+ years of paid media experience.
  • Agency experience preferred.
  • Strong expertise in Google Ads and Meta is required.
  • Experience with LinkedIn, TikTok, Programmatic, or CTV is a plus.
  • Advanced experience with GA4 and Google Tag Manager.
  • Strong understanding of attribution, tracking, and performance measurement.
  • High attention to detail and strong analytical skills.
  • Ability to communicate insights clearly and effectively.
  • Colombia-based candidates only.
  • Fully remote availability.

Benefits

  • Fully remote role for Colombia-based candidates.
  • Opportunity to work with a high-performing, collaborative team.
  • Ownership over strategy and measurable business impact.
  • Exposure to diverse clients and advanced paid media strategies.

Interested in this position?

Apply directly on the company website

Apply Now

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