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Digital Marketing Paid Search (PPC) Strategist (Remote in US)

4 months, 3 weeks ago
United States
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Copywriting Digital Marketing Facebook Ads Google Ads Keyword Research LinkedIn Ads
Apply Now
Logical Media Group

Logical Media Group

Logical Media Group is a Chicago-based digital marketing agency offering SEO, PPC, social media, Amazon advertising, and web design services with a focus on driving qualified website traffic through diverse digital channels.

Professional Services
11-50
Founded 2006
View All Jobs 26

Description

  • Lead, maintain, and continuously optimize client paid media accounts.
  • Develop and manage paid search, paid social, and display marketing strategies for a variety of clients.
  • Conduct site research and keyword research to support campaign development.
  • Create, launch, and edit campaigns across search, social, and display platforms.
  • Analyze campaign data, identify trends, and recommend optimizations to improve performance and ROI.
  • Prepare decks and internal/external reporting on campaign status, performance, and goal attainment.
  • Present strategy and optimization recommendations to clients via in-person, video, or phone meetings.
  • Identify additional growth opportunities across other marketing channels.
  • Manage campaign budget allocation and adjust spend based on performance.
  • Advise clients on the latest trends in online search marketing.

Requirements

  • Bachelor’s degree.
  • 3 years of paid media experience in search and social.
  • Experience working at a digital marketing agency.
  • Experience with Google and Bing search marketing tools.
  • Experience with social platforms such as Facebook, LinkedIn, Twitter, and Pinterest.
  • Experience using third-party software such as Marin.
  • Ability to develop campaign creative, including keyword generation, text ad copy, and landing page copywriting.
  • Strong understanding of client goals, business objectives, and messaging.
  • Ability to juggle multiple clients and projects.
  • Passion for paid media and teaching others.

Benefits

  • Medical, dental, vision, short-term disability, and life insurance.
  • 401(k) with company match.
  • Paid time off starting at 15 days, plus paid holidays, sick days, and personal days.
  • Flexible Fridays.
  • Option to work completely remote.
  • Access to senior management and mentoring opportunities.
  • Optional COVID-safe company gatherings.

Interested in this position?

Apply directly on the company website

Apply Now

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