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Digital Marketing Paid Search (PPC) Strategist (Remote in US)

1 month, 1 week ago
United States
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Copywriting Digital Marketing Facebook Ads Google Ads Keyword Research LinkedIn Ads
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Logical Media Group

Logical Media Group

Logical Media Group is a Chicago-based digital marketing agency offering SEO, PPC, social media, Amazon advertising, and web design services with a focus on driving qualified website traffic through diverse digital channels.

Professional Services
11-50
Founded 2006
View All Jobs 31

Description

  • Lead, maintain, and continuously optimize client paid media accounts.
  • Develop and manage paid search, paid social, and display marketing strategies for a variety of clients.
  • Conduct site research and keyword research to support campaign development.
  • Create, launch, and edit campaigns across search, social, and display platforms.
  • Analyze campaign data, identify trends, and recommend optimizations to improve performance and ROI.
  • Prepare decks and internal/external reporting on campaign status, performance, and goal attainment.
  • Present strategy and optimization recommendations to clients via in-person, video, or phone meetings.
  • Identify additional growth opportunities across other marketing channels.
  • Manage campaign budget allocation and adjust spend based on performance.
  • Advise clients on the latest trends in online search marketing.

Requirements

  • Bachelor’s degree.
  • 3 years of paid media experience in search and social.
  • Experience working at a digital marketing agency.
  • Experience with Google and Bing search marketing tools.
  • Experience with social platforms such as Facebook, LinkedIn, Twitter, and Pinterest.
  • Experience using third-party software such as Marin.
  • Ability to develop campaign creative, including keyword generation, text ad copy, and landing page copywriting.
  • Strong understanding of client goals, business objectives, and messaging.
  • Ability to juggle multiple clients and projects.
  • Passion for paid media and teaching others.

Benefits

  • Medical, dental, vision, short-term disability, and life insurance.
  • 401(k) with company match.
  • Paid time off starting at 15 days, plus paid holidays, sick days, and personal days.
  • Flexible Fridays.
  • Option to work completely remote.
  • Access to senior management and mentoring opportunities.
  • Optional COVID-safe company gatherings.

Interested in this position?

Apply directly on the company website

Apply Now

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