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Media Data Analyst

4 hours, 31 minutes ago
India
Contract
Mid Level
Data Analyst
Data Science and Analytics
Python
Apply Now
Lingaro

Lingaro

Lingaro Group is a leading end-to-end data services partner specializing in Business Intelligence and Data Warehouse solutions. With a focus on digital transformation, Lingaro provides technology-enabled solutions to Fortune 500 enterprises and global ...

IT Services
5K-10K
Founded 2008
View All Jobs 86

Description

  • Collect, compile, and integrate media data from digital platforms, offline media agencies, and internal systems.
  • Harmonize multi-source datasets across taxonomy, granularity, and timeframes to create structured, analytics-ready data.
  • Clean, normalize, and de-duplicate datasets to maintain a reliable single source of truth for media analytics.
  • Identify data gaps, inconsistencies, and KPI misalignments, and apply validation checks to ensure accuracy and completeness.
  • Build and maintain automated data preparation pipelines using Python and advanced Excel tools such as Power Query and Pivot Tables.
  • Collaborate with media, analytics, and measurement teams to align data structures with analytical and business objectives.
  • Communicate media data concepts and metrics clearly to both technical and non-technical stakeholders.
  • Support advanced analytics initiatives, including Marketing Mix Modeling (MMM), by preparing reliable data foundations.

Requirements

  • 3–5 years of experience in a data-centric role within media, advertising, marketing analytics, or agency environments.
  • Strong Excel expertise, including Pivot Tables and Power Query for automation.
  • Working knowledge of Python for data manipulation and automation.
  • Solid understanding of offline media such as TV and OOH, as well as digital/programmatic media.
  • Ability to work with and explain key media KPIs such as GRPs, impressions, and similar metrics.
  • Strong attention to detail, analytical thinking, and a data quality mindset.
  • Comfort working in cross-functional, consulting-style environments.
  • Experience in consulting-style collaboration is preferred.
  • Experience supporting analytics or measurement work, such as MMM, is a plus.

Benefits

  • Stable employment with a company established on the market since 2008.
  • Remote work or office work available under the “office as an option” model.
  • Flexible working hours and flexibility in the preferred form of contract.
  • Comprehensive online onboarding with a Buddy from day 1.
  • Certificate training programs and 500+ technology certificates earned yearly by Lingarians.
  • Upskilling support through development programs, competency centers, knowledge sharing sessions, and community webinars.
  • Opportunities for internal growth, with many managers promoted from within.
  • A diverse, inclusive, and values-driven community.
  • Well-being and health support activities.
  • Bonuses for referring friends.
  • Opportunities to donate to charities and support environmental initiatives.
  • Great Place to Work Certified Employer.

Interested in this position?

Apply directly on the company website

Apply Now

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