Director of Paid Social & Video

2 hours, 43 minutes ago
Full-time
Executive
Sales and Business Development
LawnStarter

LawnStarter

LawnStarter provides an online platform for booking lawn mowing services from local professionals, ensuring a seamless and efficient customer experience with transparent pricing and a focus on quality and reliability.

Professional Services
11-50
Founded 2013
$18M raised

Description

  • Own paid social acquisition strategy and execution across Meta, TikTok, and YouTube for both homeowners and service providers.
  • Build and manage campaigns across the full funnel, including awareness, consideration, conversion, and remarketing.
  • Develop audience, creative, bidding, and budget strategies tailored to different markets, geographies, seasons, and service categories.
  • Create and run a repeatable testing framework for creative, audience, and funnel experiments.
  • Monitor performance data daily and use unit economics to make budget and optimization decisions.
  • Detect creative fatigue early and rotate assets before performance degrades.
  • Partner cross-functionally with SEO, Paid Acquisition, Product, Design, Sales, and Analytics to align paid social with the broader growth system.
  • Evaluate and launch additional channels over time, including streaming and other push formats.
  • Brief and direct video creative output with support from an assigned video editor.
  • Build and lead the paid social team as the channel scales.

Requirements

  • Director-level experience owning a paid social or performance acquisition channel end-to-end.
  • Experience managing campaigns across Meta, TikTok, and YouTube.
  • Experience running full-funnel campaigns, including top-, mid-, and bottom-funnel and remarketing.
  • Strong comfort operating in a two-sided marketplace with different customer and provider economics.
  • Ability to manage budgets across multiple markets, geographies, service categories, and seasonal swings.
  • Demonstrated focus on CAC and LTV:CAC rather than brand metrics alone.
  • Experience designing structured experiments with clear hypotheses, success criteria, and kill criteria.
  • Ability to analyze cohort performance, unit economics, and creative performance in dashboards and reporting tools.
  • Comfort using AI tools such as ChatGPT, Claude, and platform AI features to improve analysis and creative strategy.
  • Preferred: Experience with streaming or connected TV channels such as Hulu or similar push formats.

Benefits

  • Base salary of $175,000 to $205,000.
  • Equity opportunity with TBD allocation.
  • Medical, dental, and vision coverage.
  • Fully remote role with work-from-anywhere flexibility within the US.
  • Flexible PTO.
  • Equal employment opportunity commitment and compliance with nondiscrimination laws.

Interested in this position?

Apply directly on the company website

Apply Now

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