Lead Creative Strategist

6 days, 1 hour ago
Full-time
Senior
Design and User Experience
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own the end-to-end briefing process for all creative entering production across static, video, display, YouTube, and emerging formats.
  • Develop net-new concepts and maintain a rolling backlog with at least 4 weeks of brief-ready ideas.
  • Balance new concept development with iteration strategy to maximize testing cadence and capitalize on proven winners.
  • Analyze creative performance data with the paid media team to identify winners, fatigue, and next tests.
  • Translate performance insights into new briefs, updated creative direction, and playbook improvements.
  • Maintain the creative playbook by documenting winning formulas by persona, vertical, and format.
  • Lead regular competitive creative research to surface winning formats, hooks, and emerging opportunities.
  • Drive cross-vertical learning by adapting winning concepts from one vertical to others.
  • Own the UGC creator pipeline end-to-end, including sourcing, vetting, contracting, briefing, and performance review.
  • Build and manage creator relationships and maintain the Airtable dashboard as the source of truth.

Requirements

  • 5+ years of experience in direct response creative strategy ownership and performance media buying.
  • Demonstrated experience writing production-ready briefs that creative teams can execute without revision rounds.
  • Performance data fluency with the ability to read results, identify drivers, and translate findings into creative direction.
  • Experience managing UGC creators from sourcing through delivery.
  • Ability to work across multiple verticals and formats simultaneously without losing strategic focus.
  • Strong copywriting ability for scripts, hooks, headlines, and ad copy is a differentiator.
  • Experience leveraging AI tools like Claude or AI Asset Production tools to improve creative strategy.
  • Ability to independently manage creator relationships from sourcing through delivery.
  • Preference for candidates who can adapt ideas across a full portfolio rather than a single brand or format.

Benefits

  • Base salary of $100,000 to $125,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Performance-based compensation growth tied to company and personal performance.
  • Remote-first team environment.
  • Opportunity to work with a global team across 15+ countries.

Interested in this position?

Apply directly on the company website

Apply Now

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