Lead Creative Strategist

6 days, 1 hour ago
Full-time
Senior
Design and User Experience
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own the end-to-end briefing process for all creative entering production across static, short-form video, long-form direct response, display, YouTube, and emerging formats.
  • Develop net-new concepts and maintain a rolling backlog of brief-ready ideas with a steady mix of new testing and iteration on proven winners.
  • Analyze creative performance data with the paid media team to identify winners, fatigue, and next tests, then translate findings into updated briefs and direction.
  • Maintain the creative playbook by documenting winning formulas by persona, vertical, and format.
  • Lead competitive creative research to identify winning hooks, formats, and emerging opportunities across Launch Potato's verticals.
  • Drive cross-vertical learning by adapting winning concepts from one vertical into others.
  • Own the UGC creator pipeline end-to-end, including sourcing, vetting, contracting, briefing, and performance review.
  • Maintain the Airtable UGC creator dashboard as the source of truth for profiles, availability, performance, and review status.
  • Write precise creator briefs and manage creator relationships across the full vertical portfolio.

Requirements

  • 5+ years of experience in direct response creative strategy ownership and performance media buying.
  • Experience writing production-ready briefs that creative teams can execute without revision rounds.
  • Strong performance data fluency and ability to translate results into creative direction.
  • Experience managing UGC creators from sourcing through delivery.
  • Ability to work across multiple verticals and formats simultaneously.
  • Strong copywriting ability for scripts, hooks, headlines, and ad copy is a differentiator.
  • Experience leveraging AI tools like Claude or AI Asset Production tools.
  • Ability to communicate precisely so strategy and execution stay aligned.
  • Systems-thinking mindset with the ability to build playbooks and infrastructure over time.

Interested in this position?

Apply directly on the company website

Apply Now

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