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Head of Growth, Performance Video

1 week, 4 days ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 56

Description

  • Own the performance, P&L, pacing, reporting, profitability, and operating cadence for Insurance YouTube campaigns.
  • Manage campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing directly in Google Ads.
  • Build and scale campaigns that drive both leads and inbound calls while optimizing for CTR, CVR, ROAS, call volume, lead quality, advertiser quality, and margin.
  • Develop and execute creative strategy by partnering with creative teams on hooks, messaging, formats, offer positioning, audience alignment, and testing priorities.
  • Adapt buying strategy and messaging across insurance sub-verticals and expand into additional video platforms and verticals over time.
  • Communicate performance updates, insights, recommendations, and decisions clearly and frequently to stakeholders and executives.
  • Build repeatable playbooks and operating systems for video buying, creative testing, audience expansion, and multi-vertical scaling.
  • Use AI and self-serve tools to accelerate creative testing and reduce bottlenecks.
  • Collaborate across analytics, sales, product, creative, and leadership to drive alignment and growth.
  • Help build and lead a video-first team as investment in the channel scales.

Requirements

  • 8+ years managing high-growth performance marketing portfolios.
  • 3+ years scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in at least one lead-generation niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Deep hands-on experience with YouTube and/or Google Ads campaign architecture, bidding, audience strategy, conversion events, and analytics.
  • Proven ability to work directly in-platform on campaign building, optimization, testing, and budget pacing.
  • Strong understanding of affiliate lead generation, monetization dynamics, advertiser quality metrics, and funnel optimization.
  • Experience buying across multiple verticals and adapting strategy to different customer journeys; insurance experience in auto, home, health, ACA, or Medicare is especially valuable.
  • Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel/Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Strong judgment for video creative, including YouTube ABCDs, hooks, funnel stage, audience intent, and platform-specific formats.
  • Ability to move quickly with AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, and Claude, or similar.
  • Demonstrated P&L ownership with aggressive growth and profitability goals.
  • Exceptional written and verbal communication skills for Slack, Zoom, and executive-facing updates.
  • Nice to have: experience with MMM, incrementality, geo holdouts, or brand lift measurement.
  • Nice to have: experience in regulated marketing environments such as consumer finance, insurance, or healthcare.
  • Nice to have: familiarity with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Compensation package includes profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first work environment with a team spanning over 15 countries.
  • Opportunity to work at a profitable, high-growth company with strong ownership and impact expectations.
  • Equal Employment Opportunity employer with a commitment to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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