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Director of Paid Media, Performance Video

1 week, 4 days ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 56

Description

  • Own P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Build, manage, and optimize campaigns directly in Google Ads, including architecture, audiences, bidding, budgets, conversion events, targeting, exclusions, and testing.
  • Develop and scale performance video strategy across insurance verticals, then expand into new insurance, financial services, and other video-first channels.
  • Drive lead and inbound call generation while improving call quality, advertiser quality, conversion rates, ROAS, CTR, CVR, margin, and volume.
  • Own creative strategy from a performance perspective, including audience selection, messaging, hooks, offer positioning, funnel alignment, and testing priorities.
  • Partner with creative, analytics, sales, product, and leadership teams to align on performance insights and next steps.
  • Create repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
  • Communicate performance, insights, and decisions clearly and proactively to stakeholders and executives on a daily basis.
  • Build and lead a video-first team as investment in the channel grows.

Requirements

  • 8+ years of experience managing high-growth performance marketing portfolios.
  • 3+ years of experience managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Proven success scaling performance video in a major lead-gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Deep hands-on experience with campaign architecture, audience strategy, bidding, conversion event setup, testing, and daily optimization in-platform.
  • Strong understanding of affiliate lead generation, monetization dynamics, advertiser quality metrics, and profitable traffic scaling.
  • Experience buying across multiple verticals and adapting strategy to different customer journeys; insurance experience in auto, home, health, ACA, or Medicare is especially valuable.
  • Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel or Google Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Strong video creative judgment, including knowledge of YouTube ABCDs, hooks, funnel stage alignment, audience intent, and offer positioning.
  • Ability to move quickly using AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, or Claude.
  • Exceptional written and verbal communication skills, with confidence presenting insights in Slack, Zoom, and executive-facing settings.
  • Experience owning P&L and building repeatable playbooks that scale wins across brands and verticals (preferred).
  • Experience with measurement methods such as MMM, incrementality, geo holdouts, or brand lift (nice to have).
  • Experience in regulated marketing environments such as consumer finance, insurance, or healthcare (nice to have).
  • Experience with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics (nice to have).

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team environment spanning over 15 countries.
  • Opportunity for performance-based compensation growth tied to company and personal performance.
  • Equal employment opportunity and a commitment to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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