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Director of Paid Media, Performance Video

1 week, 4 days ago
Canada
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 56

Description

  • Own the performance, P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Build, optimize, and scale campaigns directly in Google Ads, including campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks.
  • Develop and scale multi-vertical video buying strategies across insurance and, over time, new insurance and financial services verticals.
  • Create campaigns that drive both leads and inbound calls while optimizing for call quality, lead quality, advertiser feedback, and downstream monetization.
  • Own creative strategy from a performance perspective, including messaging angles, hooks, offer positioning, formats, and testing priorities.
  • Partner with creative, analytics, sales, product, and leadership teams to communicate performance insights and drive alignment.
  • Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, call-based campaigns, and scaling.
  • Help build and lead a video-first team as investment grows.
  • Expand the channel into other platforms such as streaming, linear TV, Meta, TikTok, and emerging video channels over time.

Requirements

  • 8+ years managing high-growth performance marketing portfolios.
  • 3+ years scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in a major lead gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Deep hands-on expertise in YouTube and Google Ads, including campaign architecture, bidding, audience strategy, and conversion event setup.
  • Proficiency with BI tools such as Looker and Google Analytics.
  • Advanced Excel or Google Sheets skills, including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Proven success owning P&L and delivering aggressive growth and profitability goals.
  • Strong understanding of video creative performance, including YouTube ABCDs, hooks, funnel stage, audience intent, and offer positioning.
  • Experience using AI and self-serve tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, and Claude, or similar.
  • Insurance experience across auto, home, health, ACA, or Medicare is especially valuable.
  • Measurement experience with MMM, incrementality, geo holdouts, or brand lift is a plus.
  • Background in regulated marketing environments such as consumer finance, insurance, or healthcare is a plus.

Benefits

  • Remote-first team spanning over 15 countries.
  • Opportunity to accelerate your career in a high-growth, high-performance culture.
  • Equal Employment Opportunity commitment with a diverse and inclusive team culture.

Interested in this position?

Apply directly on the company website

Apply Now

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